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Airtable Expert Needed to Build LSA Account Management System (Migration from Google Sheets)
UpworkUSNot specifiedintermediate
AirtableGoogle SheetsData Entry
Project Overview
We manage Local Service Ads (LSA) accounts for another marketing agency under a white-label arrangement. Currently we track everything in large Google Sheets and communicate through Google Chat, which has become inefficient as the number of accounts and users has grown.
We are looking for an experienced Airtable specialist to design and build a clean Airtable system that replaces our spreadsheet workflow and allows both our team and the partner agency to manage account information, requests, and updates in one place.
This will initially be built for LSA accounts only (pilot phase) using a smaller dataset. If the project goes well, we will expand the system later for Google Business Profile (GBP) management as a separate system.
Primary Goals
The Airtable system should:
• Store all LSA account data in a structured database
• Replace our current Google Sheet tracking system
• Allow our internal team to manage accounts, notes, tasks, and compliance items
• Allow the partner agency to view account status and history
• Allow the partner agency to submit requests through a form without editing the database
• Keep all tasks, requests, and notes tied to each specific account
Current Data Source
We currently track accounts in Google Sheets with fields including:
Start Month
Account Manager(s)
Client Account Name
Account Number
Primary Location
Status
Ad Category
License Expiration Date
Insurance Expiration Date
Notes
You will migrate this spreadsheet into Airtable as the initial dataset.
Required Airtable Structure
We want the system built with the following tables:
Accounts
Requests (support/questions submitted by agency)
Tasks (internal work items)
Account Updates / Notes (account history timeline)
Documents (licenses, insurance, verification files)
All tables must be properly linked so that:
Opening an account record shows all related tasks, requests, notes, and documents.
Form Requirement
Create an external request form for the partner agency to submit issues or questions.
Example form fields:
Account Name
Account Number
Issue Type
Priority
Summary
Description
Attachment / Screenshot
Submitter Name
Email
Form submissions should automatically create a record in the Requests table.
Agency Portal / Interface
Create an Airtable Interface or portal-style view that allows the partner agency to:
• Search accounts
• View account details
• View recent updates and notes
• View open tasks or requests
• Submit a new request
They should not be able to edit the database directly.
Views & Dashboards
Please create helpful operational views including:
Accounts:
Active Accounts
Pending Verification
License Expiring Soon
Insurance Expiring Soon
Needs Attention
Requests:
New Requests
Waiting on Us
Waiting on Agency
Closed Requests
Tasks:
My Tasks
Due This Week
Overdue
Automation Setup
We would like basic automations such as:
• Notification when a new request form is submitted
• Notification when a task is assigned
• Alerts when license or insurance is nearing expiration
Documentation & Handoff
At the end of the project, we need:
The fully built Airtable base
All tables and relationships configured
Request form built and tested
Agency portal / interface created
Basic automations configured
Short Loom video walkthrough showing how to:
Add a new account
Manage requests
Add updates to accounts
Use the system day-to-day
Share the portal with agency users
Ideal Candidate
We are looking for someone who:
• Has strong experience building Airtable database systems
• Has experience migrating data from Google Sheets to Airtable
• Understands relational database structure
• Can build interfaces and forms in Airtable
• Has built workflow systems for agencies or operations teams
• Communicates clearly and documents their work
Bonus if you have experience building agency operations systems or CRM-style setups in Airtable.
Project Scope
Estimated timeline: 3–6 hours of work
Potential for ongoing work if the system works well and we expand it to include GBP account management and additional automation.
When applying, please include:
Examples of Airtable systems you have built
Your approach to structuring this type of workflow database
Estimated time to complete the project
We are looking for someone who can build this cleanly the first time, with scalability in mind as we grow the number of accounts.
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