*Overview* We are hiring a Cold Outreach Systems & Strategy Consultant to audit, optimize, and scale our existing outbound email system. We already operate a multi-tool outreach stack including: ActiveCampaign Apollo Pipedrive SendGrid Multiple sending inboxes and domain infrastructure This role focuses on strategic optimization and systems improvement, not basic campaign execution. You will be responsible for ensuring our outbound engine operates efficiently, reliably, and at scale, while consistently generating qualified sales conversations. *Role Purpose* Ensure that: -Email deliverability remains stable as outreach scales -Outbound campaigns consistently generate replies and sales conversations -Automation systems operate reliably across tools -Performance metrics are clearly tracked and optimized -Outbound infrastructure supports long-term pipeline growth *Core Responsibilities* 1. Deliverability & Infrastructure Optimization Audit and optimize email sending infrastructure Improve inbox placement and sender reputation Define scalable sending and warmup strategies 2. Outreach Systems & Automation Audit and optimize outreach stack integrations Improve automation flows between tools Ensure correct lead routing and CRM tracking Troubleshoot system inefficiencies 3. Campaign Strategy & Optimization Refine and optimize existing outreach sequences Improve segmentation and targeting logic Implement structured testing frameworks 4. Reporting & Analytics Define outbound performance metrics Build reporting systems for campaign tracking Provide insights and recommendations based on performance data *Required Experience* Proven experience managing cold outreach for B2B SaaS or e-commerce companies Strong experience working with multi-tool outreach systems Hands-on experience with: -ActiveCampaign -Apollo (or similar prospecting platforms) -CRM systems such as Pipedrive -Email infrastructure tools (SendGrid, domains, inbox rotation, warmup) -Experience auditing and improving existing outreach systems -Strong analytical mindset with data-driven decision making -Fluent English (written communication and async collaboration) *Ideal Candidate Profile* -Systems thinker, not just campaign executor -Experience scaling outbound email infrastructure -Comfortable working across multiple tools and integrations -Analytical and performance-driven -Able to provide strategic recommendations, not just tactical work *Engagement Structure* Part-time Remote / async collaboration Contract via Upwork Initial optimization engagement with potential ongoing advisory role *Success Metrics* -Improved inbox placement and sender reputation -Higher reply rates and positive reply rates -Increase in booked calls from outbound -Improved pipeline generation from cold outreach -More reliable outreach system performance