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Build & Launch Viral Social Media Brand + Digital Product Funnel (Strategy, Content, Automation)
UpworkUSNot specifiedexpert
Video AdvertisingInstagramFacebookSocial Media MarketingSocial Media ManagementInternet Marketing
Job Title
Build & Launch Viral Social Media Brand + Digital Product Funnel (Strategy, Content, Automation)
Job Description
I am seeking an experienced growth strategist, digital product builder, or social media growth agency to help design and launch a scalable online authority brand built around short-form social media content and digital education products.
The objective is to create a high-engagement content brand across platforms such as Instagram, TikTok, YouTube Shorts, and Facebook Reels, and monetize that audience through digital guides, courses, and membership offerings.
This project involves building the entire ecosystem from the ground up, including strategy, content systems, digital product development, marketing funnels, and automation infrastructure.
I am open to working with experienced individual experts, small teams, or full-service agencies that have successfully built similar creator-driven digital businesses.
Project Scope
1. Brand Positioning & Strategy
Develop the strategic foundation of the brand including:
• niche positioning
• audience definition
• authority positioning
• messaging framework
• content themes and storytelling approach
2. Social media Infrastructure
Create and optimize accounts on:
• Instagram
• TikTok
• YouTube Shorts
• Facebook Reels
Tasks include:
• profile positioning and optimization
• visual branding guidelines
• content format strategy
• account growth plan
3. Content Production System
Design a scalable system for producing short-form video content.
Deliverables may include:
• viral video scripting frameworks
• editing style guidelines
• repeatable content templates
• content calendar and posting cadence
Target production capability: 1–3 short videos per day.
4. Digital Product Development
Help structure and launch digital products such as:
• downloadable guides
• video courses
• educational programs
• membership communities
Tasks may include:
• product architecture
• curriculum or content structure
• pricing strategy
• product packaging
5. Funnel & Sales Infrastructure
Build a marketing and conversion system including:
• landing pages
• email capture systems
• checkout and payment systems
• upsell flows
Recommended platforms are welcome (Kajabi, Skool, ClickFunnels, Teachable, Gumroad, etc.).
6. Automation & Marketing Systems
Implement marketing automation tools such as:
• email marketing workflows
• social media DM automation
• lead capture and segmentation
• performance tracking and analytics
Ideal Experience
Candidates should have demonstrated experience in some of the following:
• social media growth on short-form video platforms
• building creator brands or digital education businesses
• launching digital products or online courses
• building marketing funnels and automation systems
Experience growing accounts to large audiences or monetizing digital products is highly preferred.
Deliverables
By the end of the engagement, I expect to have:
• fully positioned social media accounts
• a repeatable content production system
• digital product infrastructure
• sales funnels and payment systems
• marketing automation tools
• a growth roadmap and launch strategy
Budget
Open to proposals based on experience and scope.
Possible engagement models include:
• fixed project fee
• milestone-based project structure
• ongoing monthly retainer for growth support
To Apply
Please include:
1. examples of social media brands you have helped grow
2. digital products or courses you helped launch
3. funnels or marketing systems you built
4. recommended technology stack for this type of business
5. estimated timeline for launch
Project Objective
Build a scalable digital brand capable of generating revenue through content, digital products, and online community.
Strategic thinkers and builders are strongly preferred over purely task-based freelancers.
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