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App Growth Marketer Needed for Dynamic Project
UpworkUSNot specifiedintermediate
Marketing StrategyProject ManagementMarketing AutomationSocial Media MarketingMarket Analysis
About the App
VibeCheck is a live iOS app in the relationship space — it helps men better understand and support their partners by combining menstrual cycle phase tracking with love language preferences to generate personalized, AI-powered daily advice. Think: “the app your girlfriend wishes your boyfriend had.”
It’s a hard paywall product targeting men 25–40 in committed relationships. The App Store page converts well once people land on it — our problem is purely top-of-funnel. We need more eyeballs.
App is live: search “VibeCheck” on the App Store. Spend 2 minutes with it before applying.
What We’ve Tried
We’ve been running TikTok organic across multiple accounts, some Reddit seeding, and AI-generated Instagram Reels. Results have been underwhelming. Too many things, not enough focus, not enough volume on anything that’s working. We need someone to come in, cut through the noise, and own the growth side.
What We’re Looking For
An experienced mobile app growth marketer who has actually driven cost-effective installs — not someone who “manages social media” but someone who understands the full funnel from creative angle → platform → App Store page → install.
You should be comfortable with at least a few of:
∙ TikTok organic and/or paid (UGC-style creative, hook strategy)
∙ Meta ads for app installs
∙ Micro-influencer activation (especially women creators)
∙ ASO as part of a broader acquisition strategy
∙ App attribution tools (AppsFlyer, etc.)
We’re not looking for a content scheduler. We need someone who thinks in terms of CAC, CVR, and channel efficiency.
To Apply
Skip the template pitch. Tell me: based on what you know about VibeCheck from this post, what would your first 30 days look like and which channel would you prioritize first and why? Applications without a specific answer to this will not be considered.
Budget and engagement model (hourly/project/retainer) are flexible for the right person.
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