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Google Ads Manager for SaaS Product (B2B / Developer Tools)

UpworkINNot specifiedexpert
Google AdsGoogle AnalyticsMarketing StrategySearch Engine Optimization
We are looking for an experienced Google Ads Manager to help scale paid acquisition for Scrapingdog, a SaaS platform that provides APIs for web scraping and search engine data. Our customers are primarily developers, startups, and data teams, so experience marketing technical SaaS products is highly preferred. You will be responsible for planning, launching, optimizing, and scaling Google Ads campaigns that generate high-quality leads and conversions. Responsibilities Plan and manage Google Ads campaigns (Search, Display, and Performance Max) Conduct keyword research relevant to web scraping, APIs, and developer tools Optimize campaigns for signups, trials, and conversions Improve CTR, CPC, and conversion rates through ongoing optimization Create and test ad copies and landing page suggestions Track performance using Google Analytics / conversion tracking Identify high-intent keywords and reduce wasted spend Provide weekly reports and insights Requirements Proven experience managing Google Ads campaigns for SaaS products Strong understanding of B2B marketing and developer audiences Experience optimizing campaigns for lead generation or SaaS signups Ability to analyze data and improve ROAS and CPA Familiarity with Google Analytics and conversion tracking Preferred Experience Experience marketing APIs, developer tools, or technical SaaS products Knowledge of SEO and paid search synergy Experience running campaigns targeting developers or technical audiences To Apply Please include the following in your proposal: Examples of Google Ads campaigns you managed for SaaS products Results achieved (CPC, CPA, ROAS, or conversion improvements) Your approach to finding high-intent keywords for developer tools Estimated monthly ad budget you are comfortable managing Engagement Details Type: Freelance / Contract(if results are good) Location: Remote Project Duration: Long-term (if results are good)
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Spent: $3,600.15Rating: 5.0Verified