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Google Ads Manager for SaaS Product (B2B / Developer Tools)
UpworkINNot specifiedexpert
Google AdsGoogle AnalyticsMarketing StrategySearch Engine Optimization
We are looking for an experienced Google Ads Manager to help scale paid acquisition for Scrapingdog, a SaaS platform that provides APIs for web scraping and search engine data.
Our customers are primarily developers, startups, and data teams, so experience marketing technical SaaS products is highly preferred.
You will be responsible for planning, launching, optimizing, and scaling Google Ads campaigns that generate high-quality leads and conversions.
Responsibilities
Plan and manage Google Ads campaigns (Search, Display, and Performance Max)
Conduct keyword research relevant to web scraping, APIs, and developer tools
Optimize campaigns for signups, trials, and conversions
Improve CTR, CPC, and conversion rates through ongoing optimization
Create and test ad copies and landing page suggestions
Track performance using Google Analytics / conversion tracking
Identify high-intent keywords and reduce wasted spend
Provide weekly reports and insights
Requirements
Proven experience managing Google Ads campaigns for SaaS products
Strong understanding of B2B marketing and developer audiences
Experience optimizing campaigns for lead generation or SaaS signups
Ability to analyze data and improve ROAS and CPA
Familiarity with Google Analytics and conversion tracking
Preferred Experience
Experience marketing APIs, developer tools, or technical SaaS products
Knowledge of SEO and paid search synergy
Experience running campaigns targeting developers or technical audiences
To Apply
Please include the following in your proposal:
Examples of Google Ads campaigns you managed for SaaS products
Results achieved (CPC, CPA, ROAS, or conversion improvements)
Your approach to finding high-intent keywords for developer tools
Estimated monthly ad budget you are comfortable managing
Engagement Details
Type: Freelance / Contract(if results are good)
Location: Remote
Project Duration: Long-term (if results are good)
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