We are an established fitness equipment ecommerce company looking for a senior-level content strategist / writer / researcher who can create exceptionally strong, factual, research-driven content that can rank in Google and also be strong enough to be surfaced, cited, or recommended in AI search / LLM environments like ChatGPT, Claude, Perplexity, Gemini, etc. This is NOT a generic blog-writing role. We do not want filler content, SEO fluff, generic AI content, or lightly edited outsourced articles. We want someone who can think like a researcher, buyer, analyst, and strategist, then turn that work into clear, intelligent, conversion-aware content we can publish with minimal editing. We already have basic AI-readiness work in place. Now we need the content layer that actually earns visibility. What we need: PHASE 1 – Citation-Worthy Pages We want someone who can create authoritative, research-heavy, comparison-driven, definition-driven, decision-making content for fitness equipment buyers. Examples of topics: - Best Commercial Treadmill Under $5,000 - Remanufactured vs Refurbished Gym Equipment - Stair Climber vs Jacobs Ladder - Best Gym Equipment for Small Spaces - Best Equipment for Apartment Gyms - Is a Used Commercial Treadmill Worth It? These pieces must include: - Deep research - Clear definitions - Comparison tables - Specs - Pros / cons - Use cases - Price ranges - Decision frameworks - FAQ sections - Strong internal-link opportunities - Clear, trustworthy recommendations - SEO-friendly structure without sounding robotic - Source-backed factual claims - Recommended charts / visual ideas - Clean formatting so we can copy/paste directly into Shopify or our CMS PHASE 2 – Product Page Optimization (Preferred / Bonus) It is a major plus if you can also improve product pages, especially our top products and collections, by adding sections like: - Who this is for - Who this is NOT for - Commercial vs home use - Key specs in plain English - Comparison vs related models - Warranty explanation - Shipping / assembly expectations - FAQ content - Conversion-friendly educational content What success looks like: We want content that is smart enough to be cited, useful enough to rank, and clear enough to help buyers make real purchase decisions. We want fewer, better pages — not cheap volume. Required deliverables for each article: - SEO title - Meta description - Suggested URL slug - H1 / H2 / H3 structure - Fully written publish-ready article - Comparison table(s) - Pros / cons section - FAQ section - Recommended charts / visual concepts - Source list / research notes - Internal linking suggestions - Suggested CTA placements - Notes on which products / collections should be linked inside the article - Formatting that is easy to paste into Shopify Strong preference for someone who can also provide: - Chart-ready data tables - Visual / chart recommendations - Optional direct implementation inside Shopify - Optional product-page content modules Required experience: - Strong ecommerce SEO writing experience - Strong research and fact-checking ability - Experience writing comparison pages, buyer guides, and decision content - Ability to write clearly, credibly, and in a way that sounds human and expert - Ability to work from real product specs, source material, and industry research - Native or near-native English Strong pluses: - Shopify experience - Fitness equipment experience - Experience writing for high-ticket products - Experience improving product pages, not just blog posts - Familiarity with AI search / LLM visibility concepts - Ability to recommend visuals, charts, and tables that improve usefulness and trust Important: - No content farms - No generic agencies - No hidden outsourced teams unless clearly disclosed - No fluff - No hallucinated facts - No plagiarism - If you use AI in your workflow, that is fine, but all output must be heavily fact-checked and materially improved by you When applying, please send: 1. 3 of your best examples of comparison / buyer-guide / research-heavy ecommerce content 2. 1 example of a product page or commercial page you improved 3. A short explanation of how you would approach this topic: “Remanufactured vs Refurbished Gym Equipment” 4. Whether you can also help with product-page optimization 5. Whether you can provide chart / visual recommendations and chart-ready data 6. Whether you can upload / format content in Shopify 7. Your rate structure (per article, per hour, or project-based) 8. A brief explanation of your fact-checking process 9. A note on how much AI, if any, you use in your workflow Engagement structure: We will start with 1 paid test assignment. If the work is excellent, this can turn into ongoing work. ---- We are willing to pay for quality. Please do not apply if your work is generic, thin, padded, or requires heavy editing before publishing. ---- Screening Questions: 1. Send me 3 links to research-heavy ecommerce articles or comparison pages you personally wrote. 2. Send me 1 example of a product page or collection page you improved. 3. What is your process for researching and fact-checking technical or product-specific content? 4. How would you structure an article on “Remanufactured vs Refurbished Gym Equipment” so it is both SEO-friendly and highly useful to buyers? 5. Can you also improve product pages, not just write blog articles? 6. Can you provide comparison tables, FAQ sections, chart recommendations, and internal-link suggestions as part of each deliverable? 7. Have you worked inside Shopify before? 8. How much editing do your clients usually need before publishing your work? 9. Do you use AI in your workflow? If yes, explain exactly how you use it and how you fact-check the final output.