About GutRewired GutRewired is a gut-brain health brand founded by Dr Sal, a clinician-turned-educator with a substantial Instagram following and a multi-vertical business spanning a book, programme, certification, summit, and corporate health offering. The brand operates under gutrewired.com and is positioned for rapid scaling in 2025–2026. This is not a startup project — it is the infrastructure layer for a health education empire. We are looking for a specialist who can build for scale, not just get something live. The Project We have 64 video lessons ready for delivery to paying subscribers. We need a complete end-to-end system built across two platforms: Platform Scope Kajabi Course/membership platform — video hosting, gating, subscriber access, progress tracking, payments Kit (ConvertKit) Email list infrastructure — lead capture, nurture sequences, behavioural tagging, subscriber-to-paid conversion automation Deliverables Required 1. Kajabi Course Build • Upload and organise 64 video lessons into a structured course/membership product • Set up subscriber access tiers (free preview vs. paid access) • Configure checkout, payment processing, and post-purchase onboarding • Apply GutRewired brand colours, typography, and visual identity throughout • Mobile-optimised layout (Kajabi white-label app configuration on higher plan if applicable) • Course completion tracking and progress indicators for students • Integration with Kit/ConvertKit for subscriber data sync 2. Kit (ConvertKit) Email Funnel • Account setup or audit of existing account • Lead magnet landing page and opt-in sequence (minimum 5-email welcome series) • Behavioural tagging logic — tag subscribers by interest, engagement, and purchase status • Paid conversion sequence — automated flow from free subscriber to course purchase • Post-purchase onboarding sequence for new members • Broadcast template matching GutRewired brand • Integration and sync with Kajabi 3. Full System Wiring • End-to-end funnel map: lead capture → email nurture → Kajabi checkout → member access • Zapier or native integrations connecting all touchpoints • Testing and QA across the full subscriber journey before handover • Documented SOPs so Dr Sal's team can manage independently post-build Not In Scope • Website redesign or rebuild (handled separately) • Video production or editing • Copywriting for course content • Custom app development • Paid advertising or traffic generation Ideal Candidate Profile We are not looking for a generalist web developer. We need a specialist who lives inside these platforms daily. The ideal candidate: • Has built 10+ Kajabi course/membership sites with verified results • Is a Kit Certified Expert or equivalent — can demonstrate live ConvertKit builds • Understands funnel logic, not just technical setup — the goal is conversion, not just configuration • Has experience with health, wellness, coaching, or education brands • Can deliver a full working system within 3–4 weeks • Provides a handover document and brief training session at project end What to Include in Your Proposal 1. 2–3 examples of Kajabi course builds you have delivered (with live links if possible) 2. Examples of Kit/ConvertKit funnel systems you have built 3. Your proposed approach and timeline for this project 4. Fixed price quote — we prefer a project rate over hourly billing 5. Confirmation that you have worked with health or expert-led brands before Budget & Timeline Budget range $2,500 – $6,000 depending on scope and experience Preferred timeline Complete build within 3–4 weeks of project start Engagement type One-time project with potential for ongoing retainer Location Remote — candidates worldwide considered GutRewired · gutrewired.com · Confidential — prepared for candidate review only