Higher Peaks Media is a fast-growing marketing agency specializing in lead generation for home service companies across North America. We run high-performing Meta campaigns for industries like kitchen remodeling, bathroom remodeling, roofing, windows, and exterior renovations. We are looking for a performance-driven Meta Media Buyer who does more than just manage ads inside Ads Manager. This role is for someone who thinks strategically, solves problems, tests new ideas, and actively works to improve campaign performance. If you enjoy analyzing performance data, testing new creative angles, and collaborating with a team to improve results, this role will be a great fit. What You'll Do: - Manage and optimize Meta (Facebook & Instagram) lead generation campaigns - Monitor campaign performance and improve CPL and lead quality - Analyze data and identify opportunities to improve performance - Launch and test new audiences, creatives, hooks, and offers - Work closely with our creative team to develop new ad concepts - Identify performance issues and proactively troubleshoot campaigns - Scale winning campaigns and pause underperforming ones - Continuously test and refine campaign structures and strategies This Role Is NOT For Someone Who: - Simply launches ads and waits for results - Relies only on default Meta settings or automation - Does not enjoy testing new creative angles - Needs constant direction to solve problems - We are looking for someone who takes ownership of campaign performance and actively works to improve results. Requirements: - 2+ years experience managing Meta ad campaigns professionally - Experience with lead generation campaigns (not just ecommerce) - Strong understanding of direct response marketing - Ability to analyze data and make strategic decisions - Strong communication skills - Ability to collaborate with creative teams on new ad concepts - Organized and comfortable managing multiple campaigns Nice to Have: - Experience with home service industries (roofing, remodeling, windows, etc.) - Experience working in an agency environment - Experience testing large volumes of creatives Compensation: - Competitive monthly compensation based on experience - Performance bonuses tied to campaign performance - Fully remote position