Job Description We are preparing to launch CareSync, a new healthcare platform focused on improving how care professionals and individuals seeking care connect. We are looking for a Growth Marketing Specialist to help develop and execute a marketing strategy for our launch and early user acquisition. Our goal is to build awareness, generate qualified leads, and grow both sides of the platform efficiently. The ideal candidate has experience with startup growth, marketplace platforms, or early-stage product launches and understands how to attract and convert users during the early stages of a new platform. Responsibilities •Develop and execute a marketing strategy for launch •Run and optimize Google Ads and Meta (Facebook/Instagram) campaigns •Build lead generation funnels for target users •Optimize landing pages and conversion rates •Track performance metrics and user acquisition costs •Recommend strategies to increase platform adoption Ideal Experience •Growth marketing for startups or early-stage platforms •Experience with user acquisition and lead generation •Strong background in paid advertising and conversion funnels •Data-driven approach to scaling marketing campaigns Project Scope Initial engagement will focus on launch preparation and the first phase of user acquisition, with the potential for ongoing collaboration based on performance. Please include examples of previous campaigns or launches you have supported.