*Overview* We are looking for a Demand Generation Execution Specialist to help activate and expand demand by turning existing lead sources into real conversations with school decision-makers. Your role is not sales. You will not be closing deals or qualifying opportunities. Instead, your job is to execute structured outreach systems that generate replies, estimate requests, and engagement signals from targeted leads. You will work with curated and generate lead sources such as: -Apollo lead lists -LinkedIn Sales Navigator contacts -Conference attendee lists -Internal CRM databases -Existing inbound leads -Existing customers Your goal is simple: Increase the number of meaningful conversations entering our sales pipeline. *What Success Looks Like* You are successful in this role if we see: -More leads in the pipeline -More meaningful conversations with inbound leads -More email replies from decision-makers -Increased inbound conversation starts -Reactivated leads that previously went cold -Higher response rates across outreach channels -Faster response time to engagement signals This role focuses on conversation generation, not vanity metrics like opens or impressions. *Responsibilities* -Lead List Activation You will receive curated lead lists and prepare them for outreach. *Tasks include* Data enrichment and validation (roles, districts, contact info) | Segmentation by role, district type, or use case | Preparing structured outreach lists | Multi-Channel Outreach Execution You will execute coordinated outreach across multiple channels. Examples include: Email outreach sequences LinkedIn touches to reinforce outreach Follow-ups for non-responsive leads Light account-based engagement for priority accounts We prioritize human-first outreach, not spam automation. AI-Assisted Personalization: Use AI tools to create contextual outreach messages. *Examples* -referencing district initiatives -multilingual learner programs -instructional challenges -curriculum initiatives Lifecycle & Lead Reactivation You will also activate existing demand in our systems by: -re-engaging “not now” leads -following up with previous prospects -executing renewal or expansion-triggered outreach -running lifecycle outreach campaigns Signal Monitoring & Handoff Your role includes surfacing engagement signals. Examples: -replies -meeting requests -profile views -estimate requests -inbound questions You will surface these signals to the Sales team so they can take over the conversation. You will not qualify or advance deals. *Skills Required* B2B lead generation | outbound email outreach | LinkedIn outreach | demand generation | CRM management | data enrichment | AI-assisted messaging | account-based outreach Bonus if you have experience with education, edtech, or K-12 markets. Experience with multi-channel outreach tools is a plus. *What This Role Does NOT Include* This role focuses strictly on demand activation. You will not be responsible for: -sales calls -pricing discussions -objection handling -pipeline qualification -forecasting -closing deals Those responsibilities remain with our Sales team. *How We Like to Work* We value: -clear communication -organized execution -experimentation and testing -human-first outreach -clean tracking of outreach activity We prefer thoughtful outreach that generates real conversations, not high-volume automated messaging. *Ideal Candidate* This role is a strong fit if you: -enjoy turning lead lists into real conversations -are comfortable executing outreach systems -understand B2B outreach best practices -can work with structured processes and experimentation If you have experience generating conversations with decision-makers through email and LinkedIn outreach, we’d love to hear from you. Please include examples of outreach campaigns or systems you have executed.