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B2B Email Marketing Specialist (HubSpot) – Strategy, Setup and Newsletter Campaigns

UpworkPTNot specifiedintermediate
Lead GenerationCRM SoftwareHubSpotCustomer Relationship ManagementClient ManagementCampaign ManagementMarketing AutomationEmail MarketingA/B TestingCRM AutomationMarketing Operations & WorkflowLead NurturingEmail AutomationOmnichannel AutomationMarketing Analytics Report
We are a European B2B industrial company looking for an experienced Email Marketing Specialist with HubSpot experience to help us build and implement a structured email marketing strategy. Our company operates in the industrial chemicals sector and we currently have a database of approximately 5,000 verified contacts. Until now we have not implemented a consistent email marketing program. We use HubSpot as our CRM and plan to use it as the central platform for marketing automation and newsletters. Scope of Work: We are looking for a freelancer who can help us with: • Designing a B2B email marketing strategy • Structuring and segmenting our contact database • Advising on GDPR-compliant practices for email communication • Setting up HubSpot email marketing workflows • Designing and launching newsletter campaigns • Creating email templates and campaign structure • Advising on KPIs and performance tracking Current Situation • CRM: HubSpot • Contact database: ~5,000 contacts • Previous tool: Mailchimp (rarely used) • Industry: Industrial chemicals / water treatment / industrial maintenance • Target: B2B companies in Europe Deliverables We expect help with: • Initial audit of our current setup • Email marketing strategy proposal • HubSpot campaign setup • First newsletter campaign launch Ideal Freelancer • Strong experience with HubSpot marketing tools • Experience with B2B email marketing • Knowledge of GDPR compliance in Europe • Ability to propose a clear strategy and execute it This could become a long-term collaboration if the initial setup works well.
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