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B2B Email Marketing Specialist (HubSpot) – Strategy, Setup and Newsletter Campaigns
UpworkPTNot specifiedintermediate
Lead GenerationCRM SoftwareHubSpotCustomer Relationship ManagementClient ManagementCampaign ManagementMarketing AutomationEmail MarketingA/B TestingCRM AutomationMarketing Operations & WorkflowLead NurturingEmail AutomationOmnichannel AutomationMarketing Analytics Report
We are a European B2B industrial company looking for an experienced Email Marketing Specialist with HubSpot experience to help us build and implement a structured email marketing strategy.
Our company operates in the industrial chemicals sector and we currently have a database of approximately 5,000 verified contacts. Until now we have not implemented a consistent email marketing program.
We use HubSpot as our CRM and plan to use it as the central platform for marketing automation and newsletters.
Scope of Work:
We are looking for a freelancer who can help us with:
• Designing a B2B email marketing strategy
• Structuring and segmenting our contact database
• Advising on GDPR-compliant practices for email communication
• Setting up HubSpot email marketing workflows
• Designing and launching newsletter campaigns
• Creating email templates and campaign structure
• Advising on KPIs and performance tracking
Current Situation
• CRM: HubSpot
• Contact database: ~5,000 contacts
• Previous tool: Mailchimp (rarely used)
• Industry: Industrial chemicals / water treatment / industrial maintenance
• Target: B2B companies in Europe
Deliverables
We expect help with:
• Initial audit of our current setup
• Email marketing strategy proposal
• HubSpot campaign setup
• First newsletter campaign launch
Ideal Freelancer
• Strong experience with HubSpot marketing tools
• Experience with B2B email marketing
• Knowledge of GDPR compliance in Europe
• Ability to propose a clear strategy and execute it
This could become a long-term collaboration if the initial setup works well.
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