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B2B lead gen for a payments company in Asia Pacific
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Need support to build a highly accurate B2B prospect list for outreach across PayMate / DuNoMo, focused on senior finance decision-makers and relevant operational stakeholders.
This is not a generic list-building exercise. The requirement is for a clean, verified, decision-maker-focused database of companies and contacts where our solution is likely to be relevant.
1. Background on the business
PayMate / DuNoMo helps businesses optimise B2B payments, payables, receivables, working capital and commercial card usage.
The core proposition is around helping corporates and mid-market businesses:
pay suppliers using existing business / commercial cards
extend working capital
improve cash flow
streamline payables processes
enable suppliers to get paid faster
enhance existing card programs
improve rebate / points / card utilisation
digitise and modernise payment workflows
in some cases improve collections / receivables efficiency
This is a B2B finance solution, so the list must focus on the people who actually influence or own:
treasury
finance
accounts payable / payables
AR / receivables
working capital
payment operations
controllership
CFO office
finance transformation
shared services / procurement finance
2. Objective
Build a list of the correct and most accurate people within target companies who are likely to be relevant for conversations around:
B2B payables
supplier payments
commercial cards / business cards
working capital
treasury optimisation
finance automation
AP automation
receivables / collections where relevant
This must be quality over quantity. Accuracy is far more important than volume.
3. Priority target designations
Please find the best available contact(s) in each company across the following functions.
Tier 1 – highest priority
Chief Financial Officer (CFO)
Group CFO
Finance Director
Group Finance Director
Head of Finance
VP Finance
Director of Finance
Treasurer
Group Treasurer
Head of Treasury
Treasury Director
Treasury Manager
Head of Financial Control
Financial Controller
Group Financial Controller
Tier 2 – strong secondary targets
Head of Accounts Payable
AP Manager
Accounts Payable Manager
Head of Payables
Shared Services Finance Lead
Head of Finance Operations
Finance Operations Manager
Head of Working Capital
Working Capital Manager
Head of Commercial Finance
Head of Transaction Banking / Payments (if internal corporate role)
Head of Procure-to-Pay / P2P
P2P Manager
Procurement Finance Lead
Head of Credit / Collections
Head of Accounts Receivable
AR Manager
Receivables Manager
Tier 3 – good additional stakeholders where relevant
Head of Transformation – Finance
Finance Systems Manager
ERP / Finance Transformation Lead
Head of Business Services
Shared Services Director
Head of Payments
Payments Manager
Head of Corporate Finance Operations
4. Incorrect / low-priority contacts to avoid
Please avoid generic or poorly matched contacts unless absolutely nothing else is available.
Do not prioritise:
HR
Marketing
Sales
IT only contacts
Admin
Office managers
Procurement only, unless clearly tied to finance/payments workflow
generic founders unless it is an SME and no finance lead exists
junior accountants with no ownership
consultants or advisors outside the target company
Generic emails like info@, admin@, contact@ should only be included as a last resort and clearly marked as such.
5. Type of companies to target
Prioritise companies where payables volume, supplier payments, contractor payments, or finance complexity is likely to be meaningful.
Best-fit company profiles
medium to large enterprises
multi-entity businesses
companies with meaningful supplier / contractor payments
businesses with high monthly outflows
businesses with working capital sensitivity
companies likely using ERP / finance workflows
businesses with distributed branches / operations
businesses with procurement and finance teams
Priority sectors
Depending on geography and available coverage, prioritise sectors such as:
manufacturing
building materials
industrials
construction
logistics
transport
healthcare
wholesale / distribution
retail groups
food & beverage groups
services businesses with large vendor bases
property groups / facilities-heavy operators
mining / resources / energy where relevant
hospitality groups
automotive / parts distribution
education groups
multi-branch healthcare / dental / aged care groups
6. Geography
Please build by geography bucket as instructed.
Where relevant, separate lists by:
Malaysia
Singapore
Australia
New Zealand
broader APAC if requested later
If you are building multiple markets, keep each market in a separate tab or clearly tagged.
7. Required data fields
For every contact, please provide:
Company name
Company website
Industry
Country
City / HQ location
Estimated company size
Contact first name
Contact last name
Job title
Department / function
Seniority level
Corporate email address
LinkedIn profile URL
Company LinkedIn URL
Source / verification source
Confidence rating on title relevance
Confidence rating on email validity
Notes on why this person is relevant
8. Quality standards
This is critical.
The specialist must ensure:
Title accuracy
The designation must closely match the finance, treasury, payables, receivables, or controllership function.
Email quality
Prefer:
verified work email
pattern-confirmed corporate email
high-confidence professional email
Avoid personal emails unless no alternative exists.
Relevance
Each contact should be someone who could realistically influence:
supplier payment strategy
working capital optimisation
treasury decisions
AP / AR workflows
business card / commercial card usage
payment automation decisions
No junk data
No duplicates. No stale titles where the person has clearly moved on. No irrelevant departments.
9. Contact strategy per company
For each company, ideally provide 2 to 5 relevant contacts, such as:
1 senior decision-maker
1 treasury or finance lead
1 controller / finance operations lead
1 AP / payables lead
1 AR / collections lead where relevant
That gives multiple entry points into the same organisation.
10. Email sourcing expectations
The ideal specialist should not just scrape broad databases blindly.
Preferred approach:
identify the right companies first
identify the right function owners second
verify title and current employment
verify or high-confidence match the corporate email
include LinkedIn where possible
include notes where there is ambiguity
11. Output format
Please deliver in Excel or Google Sheets with:
Tab 1: Master list
All validated leads
Tab 2: High-priority list
Best-fit, highest-conviction targets
Tab 3: Rejected / uncertain
Any leads that were not fully verified but may still be worth reviewing
Suggested columns
Company | Country | Industry | Website | First Name | Last Name | Title | Function | Seniority | Email | LinkedIn | Company LinkedIn | Confidence Score | Notes
12. What “good” looks like
A good output is not just “CFO lists.”
A good output means:
right company
right person
right title
working email
role aligned to our value proposition
clean enough for immediate outreach via CRM / sequencing tools
13. Ideal use case language for the specialist
The list should favour companies where a finance conversation could naturally revolve around:
paying suppliers via existing business cards
extending payment terms / working capital
improving cash conversion
reducing friction in supplier payments
digitising finance workflows
improving collections and receivables timing
enhancing treasury and finance efficiency
14. Important note on precision
Please do not optimise for the biggest possible lead count.
Optimise for:
accuracy
role relevance
deliverability
sales usefulness
A smaller list of highly accurate finance and treasury contacts is more valuable than a large low-quality database.
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