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B2B lead gen for a payments company in Asia Pacific

UpworkSGNot specifiedintermediate
Data EntryAdministrative SupportData CleaningData CollectionList BuildingContact ListData MiningEmail ListGoogle SheetsProspect ListOnline ResearchEmail MarketingData ScrapingContact Info ResearchFullContact
Need support to build a highly accurate B2B prospect list for outreach across PayMate / DuNoMo, focused on senior finance decision-makers and relevant operational stakeholders. This is not a generic list-building exercise. The requirement is for a clean, verified, decision-maker-focused database of companies and contacts where our solution is likely to be relevant. 1. Background on the business PayMate / DuNoMo helps businesses optimise B2B payments, payables, receivables, working capital and commercial card usage. The core proposition is around helping corporates and mid-market businesses: pay suppliers using existing business / commercial cards extend working capital improve cash flow streamline payables processes enable suppliers to get paid faster enhance existing card programs improve rebate / points / card utilisation digitise and modernise payment workflows in some cases improve collections / receivables efficiency This is a B2B finance solution, so the list must focus on the people who actually influence or own: treasury finance accounts payable / payables AR / receivables working capital payment operations controllership CFO office finance transformation shared services / procurement finance 2. Objective Build a list of the correct and most accurate people within target companies who are likely to be relevant for conversations around: B2B payables supplier payments commercial cards / business cards working capital treasury optimisation finance automation AP automation receivables / collections where relevant This must be quality over quantity. Accuracy is far more important than volume. 3. Priority target designations Please find the best available contact(s) in each company across the following functions. Tier 1 – highest priority Chief Financial Officer (CFO) Group CFO Finance Director Group Finance Director Head of Finance VP Finance Director of Finance Treasurer Group Treasurer Head of Treasury Treasury Director Treasury Manager Head of Financial Control Financial Controller Group Financial Controller Tier 2 – strong secondary targets Head of Accounts Payable AP Manager Accounts Payable Manager Head of Payables Shared Services Finance Lead Head of Finance Operations Finance Operations Manager Head of Working Capital Working Capital Manager Head of Commercial Finance Head of Transaction Banking / Payments (if internal corporate role) Head of Procure-to-Pay / P2P P2P Manager Procurement Finance Lead Head of Credit / Collections Head of Accounts Receivable AR Manager Receivables Manager Tier 3 – good additional stakeholders where relevant Head of Transformation – Finance Finance Systems Manager ERP / Finance Transformation Lead Head of Business Services Shared Services Director Head of Payments Payments Manager Head of Corporate Finance Operations 4. Incorrect / low-priority contacts to avoid Please avoid generic or poorly matched contacts unless absolutely nothing else is available. Do not prioritise: HR Marketing Sales IT only contacts Admin Office managers Procurement only, unless clearly tied to finance/payments workflow generic founders unless it is an SME and no finance lead exists junior accountants with no ownership consultants or advisors outside the target company Generic emails like info@, admin@, contact@ should only be included as a last resort and clearly marked as such. 5. Type of companies to target Prioritise companies where payables volume, supplier payments, contractor payments, or finance complexity is likely to be meaningful. Best-fit company profiles medium to large enterprises multi-entity businesses companies with meaningful supplier / contractor payments businesses with high monthly outflows businesses with working capital sensitivity companies likely using ERP / finance workflows businesses with distributed branches / operations businesses with procurement and finance teams Priority sectors Depending on geography and available coverage, prioritise sectors such as: manufacturing building materials industrials construction logistics transport healthcare wholesale / distribution retail groups food & beverage groups services businesses with large vendor bases property groups / facilities-heavy operators mining / resources / energy where relevant hospitality groups automotive / parts distribution education groups multi-branch healthcare / dental / aged care groups 6. Geography Please build by geography bucket as instructed. Where relevant, separate lists by: Malaysia Singapore Australia New Zealand broader APAC if requested later If you are building multiple markets, keep each market in a separate tab or clearly tagged. 7. Required data fields For every contact, please provide: Company name Company website Industry Country City / HQ location Estimated company size Contact first name Contact last name Job title Department / function Seniority level Corporate email address LinkedIn profile URL Company LinkedIn URL Source / verification source Confidence rating on title relevance Confidence rating on email validity Notes on why this person is relevant 8. Quality standards This is critical. The specialist must ensure: Title accuracy The designation must closely match the finance, treasury, payables, receivables, or controllership function. Email quality Prefer: verified work email pattern-confirmed corporate email high-confidence professional email Avoid personal emails unless no alternative exists. Relevance Each contact should be someone who could realistically influence: supplier payment strategy working capital optimisation treasury decisions AP / AR workflows business card / commercial card usage payment automation decisions No junk data No duplicates. No stale titles where the person has clearly moved on. No irrelevant departments. 9. Contact strategy per company For each company, ideally provide 2 to 5 relevant contacts, such as: 1 senior decision-maker 1 treasury or finance lead 1 controller / finance operations lead 1 AP / payables lead 1 AR / collections lead where relevant That gives multiple entry points into the same organisation. 10. Email sourcing expectations The ideal specialist should not just scrape broad databases blindly. Preferred approach: identify the right companies first identify the right function owners second verify title and current employment verify or high-confidence match the corporate email include LinkedIn where possible include notes where there is ambiguity 11. Output format Please deliver in Excel or Google Sheets with: Tab 1: Master list All validated leads Tab 2: High-priority list Best-fit, highest-conviction targets Tab 3: Rejected / uncertain Any leads that were not fully verified but may still be worth reviewing Suggested columns Company | Country | Industry | Website | First Name | Last Name | Title | Function | Seniority | Email | LinkedIn | Company LinkedIn | Confidence Score | Notes 12. What “good” looks like A good output is not just “CFO lists.” A good output means: right company right person right title working email role aligned to our value proposition clean enough for immediate outreach via CRM / sequencing tools 13. Ideal use case language for the specialist The list should favour companies where a finance conversation could naturally revolve around: paying suppliers via existing business cards extending payment terms / working capital improving cash conversion reducing friction in supplier payments digitising finance workflows improving collections and receivables timing enhancing treasury and finance efficiency 14. Important note on precision Please do not optimise for the biggest possible lead count. Optimise for: accuracy role relevance deliverability sales usefulness A smaller list of highly accurate finance and treasury contacts is more valuable than a large low-quality database.
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