We are seeking a Funnel Architect and Messaging Strategist to design and implement a structured, relationship-driven funnel system that supports our lead management and conversion process inside Pipedrive CRM. This role is strategic. We are not seeking landing page designers or advertising managers. This role is not about building a single landing-page funnel. We are looking for someone who can design an integrated funnel architecture that attracts the right prospects, guides them through a structured relationship process, and converts them into paid meetings, advisory engagements, and completed deals. Our work involves business owners, buyers, and professional partners. The funnel system must support a long-form trust-based sales process, not a quick transactional conversion. Responsibilities: • Design and implement multiple structured funnels for different prospect types (business owners, buyers, referral partners) • Architect and optimize Pipedrive pipelines and lead categorization • Create consistent messaging frameworks across email, SMS, phone outreach, and CRM sequences • Translate multiple outreach ideas into clear, structured funnel systems • Build processes that move prospects toward paid conversations and client engagement • Ensure funnel stages align with real-world relationship selling and deal flow • Provide strategic guidance and maintain structure when competing ideas arise Key Objective: The goal is to build funnels that attract the right prospects and move them toward proactive engagement, ultimately leading to paid advisory meetings and closed transactions. We are not looking for simple lead generation. We are building systems that cause the right prospects to actively pursue conversations because the value is clear. The ideal outcome is that qualified prospects enter the funnel, become educated about the value of the work, and ultimately pursue engagement on their own initiative. What We’re Looking For • Demonstrated experience designing multi-stage sales funnels with measurable results • Experience structuring CRM pipelines (Pipedrive preferred) • Strong messaging and positioning ability — able to assess, draft, and coordinate outreach messaging across the funnel • Ability to lead funnel strategy and maintain structural discipline • Experience designing funnels for relationship-driven or consultative sales environments To Apply Please Include: • Case studies or examples of funnel systems you have built • Your experience working with Pipedrive or similar CRM systems • A brief explanation of how you design funnels that move prospects toward paid engagement Answer the following question: Describe the funnel architecture you would build for a business advisory firm where the goal is to convert business owners into paid strategic conversations. Practical Exercise (Short Response) Please outline, in 5–10 bullet points, how you would structure the early stages of a funnel designed to convert business owners into a paid strategic consultation. Your outline should include: • how prospects first enter the funnel • how trust and credibility are built • how messaging evolves through the funnel • the trigger that converts a prospect into a paid conversation This does not need to be long — we are looking for clarity of thinking and structure.