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Digital Marketing Specialist

UpworkSENot specifiedexpert
Content CreationSearch Engine OptimizationTech & ITHubSpotCanvaGoogle AnalyticsSocial Media Marketing
Digital Marketing Specialist Arratech is building the trusted infrastructure behind global e-invoicing and e-reporting. Our mission is to make digital compliance frictionless, empowering governments, enterprises, and service providers to connect securely, scale confidently, and trade freely. From access points to continuous transaction controls, we design with purpose, move with momentum, and earn trust daily. If shaping the future of regulatory tech on a global scale excites you, you’ll thrive here. Role description We are looking for a person who likes to move fast and gets things done. The market is technical. The competition is growing. Attention is limited. Your job is simple: make sure the right people find us, understand our value proposition, and want to talk to us. This is not a slow corporate marketing role. There are no long approval chains and no large teams. You will own everything from idea generation, drafting copy, design, and launch. All this, while also maintaining a strategy for rapidly developing Social media marketing and AI search. If you like speed, ownership, and measurable impact, you will enjoy this role. What you will do Plan and execute digital marketing campaigns across * LinkedIn * Email marketing * Search engines and content platforms * The company website * Conferences Create content that drives awareness and leads, including * Blog posts, landing pages, campaign emails, product pages, case studies and customer stories * Turn complex technical topics into clear, engaging narratives through strong storytelling * Optimize content for advanced search engines and content discovery platforms * Own and manage HubSpot for marketing campaigns, automation, and lead management * Run lead generation campaigns and continuously test new ideas * Work closely with team to develop messaging * Support webinars, events, and digital campaigns * Track performance and improve campaigns based on analysis * Operate in a fast moving environment where multiple high priority tasks happen at the same time Qualifications Must have * More than 2 years of experience in a digital marketing role (needs to be current role) * Strong understanding of content visibility and search engine optimization (SEO) principles * Strong writing skills and the ability to turn complex topics into clear stories that people actually want to read * Hands on HubSpot experience including campaign execution and marketing automation * Experience executing campaigns across LinkedIn, email marketing, and website channels * Ability to manage multiple high priority tasks under pressure * Highly **self motivated and proactive** * Comfortable working in a **fast moving startup environment with high workload** * Strong analytical mindset and experience with marketing performance tracking * Fluent in written and spoken English Nice to have * Experience in B2B SaaS marketing (FinTech/RegTech) * Experience marketing to highly technical audiences such as developers, IT teams, or system integrators * Experience with SEO and conversion optimization * Understanding of interoperability platforms, eDelivery networks, or Peppol * Experience with webinars or industry events How to apply Send your CV and add a short note in your CV answering these two questions: 1. What is the most successful digital marketing campaign you have executed and why did it work. 2. How do you get customers to notice you in the new era of AI search. What we offer: Flexibility & Work-Life Balance We understand the importance of a healthy work-life balance and offer flexible working arrangements, including remote work options and adaptable schedules, to ensure our team members can thrive both professionally and personally. Rapid growth in a startup environment We’re a startup, which means you’ll wear many hats, solve real problems, and grow faster than you thought possible. We offer a culture of working hard and playing hard and having fun is non-negotiable. A team that trusts and delivers We move fast, but never solo. You’ll work with sharp people who care deeply about what we do. Apply now Applications will be evaluated when received, so please apply as soon as possible. All applications must be submitted in English and are treated confidentially.
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Spent: $56,665.94Rating: 5.0Verified
Digital Marketing Specialist — Sift