**Overview** We run a lead generation and sales automation business focused on the UK home services sector, primarily solar. Our strength is what happens after the lead comes in — AI-powered SMS follow-up, live transfers, and a full contact cadence that turns enquiries into booked surveys. The weak link right now is lead generation itself, and that’s where you come in. We’ve been generating leads in-house but CPL has been too high. We know what good looks like (sub-£10 is achievable in this space) and we need someone who can get us there. This is not a small-scale operation — we’re building toward thousands of leads per week and need someone who has operated at that kind of volume before, or has a clear path to get there. **What you’ll be doing** - Running high-volume paid campaigns on Meta and Google, primarily for solar lead generation in the UK Scaling campaigns efficiently without CPL blowing out — volume and quality both matter. - Managing creative testing — writing ad copy, briefing or producing simple creatives, iterating fast - Ensuring ad-to-landing-page alignment (we’re actively improving our pages and have a CRO consultant involved) Setting up and maintaining proper conversion tracking — Meta pixel, Google tag, server-side where needed, UTM hygiene throughout - Reporting weekly on CPL, spend, and what’s working — we want clear numbers, not decks - Keeping CPL at a commercially viable level (target sub-£15, ideally sub-£10) at scale **What we’re looking for** - Proven experience running high-volume lead gen campaigns in UK home services — solar, energy, roofing, windows, or similar - Demonstrated ability to scale — we’re not looking for someone who’s peaked at a few hundred leads a month - Strong on Meta in particular; Google Ads a bonus - Understands the difference between volume leads and quality leads — we care about both - Comfortable owning tracking setup end-to-end, not just running ads and hoping the numbers appear - Available and responsive during UK business hours (9am–6pm GMT/BST) — this is important to us - Strong written and spoken English — proficiency is a minimum requirement, and clear communication is non-negotiable - Proactive communicator — we don’t want to chase for updates, and we expect problems to be flagged early - Can work independently with minimal hand-holding - Honest about what’s working and what isn’t **Bonus points for** - Experience with GoHighLevel (GHL) — we use it as our CRM and automation hub - Any background in CRO, landing page testing, or A/B testing frameworks - Familiarity with tools like Clarity, Crazy Egg, or similar **What we’re not looking for** - Generalist media buyers with no lead gen background - Anyone who has only ever managed small budgets or low-volume campaigns - Poor communicators or anyone who goes quiet when things aren’t going well - Agencies — freelancers only please **The setup** - Fully remote, work your own hours — but available during UK business hours - Freelance/contract basis starting with an initial project to prove the model - This is not a one-off gig. We’re actively expanding into new niches beyond solar, and the right person will grow with us — with the potential for a long-term role and genuine partnership on future campaigns - Ad spend managed through our accounts To apply, please include Examples of high-volume lead gen campaigns you’ve run in home services or a comparable sector The volumes and CPLs you’ve achieved and at what spend levels A brief note on how you’d approach scaling a solar lead gen campaign on Meta from scratch