Overview VMFS USA is a fast-growing vending machine & retail automation company. We’re looking for a hands-on performance marketer who can own our paid advertising across Meta (Facebook/Instagram) and Google (Search/Performance Max/YouTube optional) to drive qualified leads and purchases—not vanity metrics. This role is for someone who can launch, test, optimize, and report with clarity, speed, and accountability. What you’ll do Build and manage campaigns on Meta Ads and Google Ads (Search, PMax, remarketing; YouTube optional). Create and execute a testing roadmap (audiences, offers, landing pages, creatives). Set up and maintain tracking: Pixel/CAPI, Google Tag Manager, GA4, conversion events, and troubleshooting. Optimize for performance: CPL, CAC, ROAS, lead quality, funnel conversion rate. Work with our team to turn ideas into ad creatives: briefing, iterations, UGC-style concepts, hooks, and copy angles. Create weekly reporting with insights (what happened, why, what’s next). Improve lead quality: qualification questions, form logic, CRM handoff, follow-up routing. What we’re looking for Proven experience managing $5k–$50k+/month ad spend (or strong results at smaller budgets with clear proof). Strong grasp of lead-gen funnels, landing page conversion, retargeting, and creative iteration systems. Comfortable with tracking + attribution (Pixel, CAPI, GTM, GA4). Ability to write clear ad copy and guide creative direction (you don’t need to be a designer, but you must know what converts). Organized, fast, and responsive—able to handle deadlines and multiple revisions without losing quality. Bonus: experience in ecommerce/high-ticket, local services, B2B lead gen, or franchise/operations models. Nice to have HubSpot experience (or similar CRM). Experience with WhatsApp/Messenger flows for lead capture. Bilingual: English + Spanish. Deliverables / KPIs Consistent growth of qualified leads and/or online purchases Lower CPL and improved lead-to-close rate (quality matters) Weekly reporting + testing roadmap Clean tracking and reliable conversion data Tools we use (or are open to) Meta Ads Manager, Google Ads, GA4, GTM, HubSpot, Shopify/website landing pages, Looker Studio (bonus). Engagement Full-time (preferred) or strong part-time with daily availability Remote Long-term opportunity for the right person To apply, include 2–3 examples of campaigns you’ve run (industry, budget, results: CPL/CAC/ROAS) What you would do in your first 14 days with VMFS USA Confirm your experience with Pixel + CAPI + GTM (yes/no + details) Your weekly availability and time zone Budget: Hourly or fixed monthly retainer (based on experience). Please include your rate.