We are looking for an experienced HubSpot CRM specialist to help restructure and optimise our HubSpot contact database. Our business sells NFC digital business cards and accessories through our online store, and our current HubSpot contact list has become disorganised over time. Leads and customers are mixed together, and we want to implement a clean, scalable CRM structure that supports marketing, sales, and automation. The goal of this project is to redesign the contact database so it is clear, structured, and ready for growth. Scope of Work • Audit our current HubSpot contact database• Clean and restructure contact properties• Separate leads vs customers properly using lifecycle stages• Design and implement a logical contact property structure (customer status, acquisition source, product ownership, etc.)• Import and map our clean store customer database into HubSpot• Create smart lists for key segments (customers, leads, VIP clients, partners, etc.)• Configure workflows for automatic lifecycle updates• Implement best practices for maintaining a healthy CRM database• Provide documentation explaining the structure and how to maintain it Deliverables • Clean and structured HubSpot contact database• Proper lifecycle stage implementation• Custom properties where needed• Contact segmentation lists• Basic automation workflows• Import template for future customer data• Short documentation or Loom video explaining the setup Requirements • Strong experience working with HubSpot CRM architecture• Experience cleaning and structuring large contact databases• Experience with HubSpot workflows and segmentation• Ability to design CRM systems that scale Bonus if you have experience with: • E-commerce CRM systems• WooCommerce or Shopify integrations with HubSpot• Customer lifecycle automation Project Type One-time project with potential for ongoing CRM optimisation work. When applying, please include • Examples of HubSpot CRM structures you have built• A short explanation of your approach to cleaning a contact database• Estimated timeframe for completing the project We are looking for someone who can think strategically about CRM architecture, not just perform basic data imports.