Overview We are looking for an experienced Clay expert to help build and optimise an AI-powered outbound lead generation system. Our goal is to create a scalable workflow that: • identify companies that match our target customer profile • find relevant decision makers within those companies • enrich lead data • generate personalised email messaging • prepare outreach campaigns for our email sending platform About the Business We operate in the out-of-home advertising industry, providing advertising placements at petrol stations across the UK. Our product places advertising on petrol pump handles, meaning motorists see the advert during the refuelling process. This creates a high attention environment, making it particularly valuable for businesses with physical locations that want to attract nearby customers. Target Companies We primarily target businesses with physical locations that rely on local customers. Examples of industries include automotive businesses, builders merchants, care homes, self-storage companies, private dental practices, gyms, and estate agents. Current Workflow Companies are identified through location-based datasets and business directories. Clay agents identify relevant decision makers within each company. Leads are enriched with verified work emails, LinkedIn profiles, and company data. AI-generated messaging is created based on company context, role, and industry. What We Need Help With Review and optimise Clay workflows. Improve lead generation strategy and data enrichment pipelines. Enhance AI personalisation workflows. Design scalable outbound prospecting systems. Ideal Candidate Strong experience with Clay workflow building. Experience with lead generation automation and enrichment pipelines. Understanding of outbound prospecting systems. Deliverables A fully optimised Clay workflow capable of identifying target companies, finding decision makers, enriching lead data, generating personalised messaging, and exporting ready-to-use prospect lists. Project Type Freelance or contract role with potential ongoing work if the collaboration is successful.