I’m looking to hire a senior technical SEO specialist to complete a full SEO health check + full corrections on our website and then set up and optimise our SEO automation stack. Important: This is NOT an “SEO audit only” job.This is a full check + full correction + full setup project. If you only provide recommendations/reports, please do not apply. Website: https://findmytradesman.esPlatform: Laravel (core marketplace) + WordPress (blog)Languages: Spanish + EnglishGoal: Make the site 100% technically SEO-ready and future-proof, then install and fully configure: BabyLoveGrowth (automated content + backlinks) SE Ranking (monitoring + auditing + keyword tracking) What I need from you A fixed-price quote for the full scope A realistic timeline Evidence you are a true specialist (examples/case studies, tools you use, and your approach) SCOPE OF WORK (STEP-BY-STEP) – FULL CHECK + FULL CORRECTION PHASE 1 — Full Crawl, Diagnostics, and Baseline Evidence Objective: Establish what is broken, what is missing, and what must be fixed. Tasks Crawl the full site using tools like Screaming Frog / Sitebulb + Google Search Console + SE Ranking Audit Export and document: 404s, 5xx, soft 404s redirect chains/loops duplicate URLs and parameter/index bloat missing/duplicate titles, meta descriptions missing/multiple H1 tags, poor heading structure pages blocked by robots/noindex incorrectly canonical issues thin/near-duplicate pages Example If a URL returns a 404, you must either: restore the page, OR implement a 301 redirect to the closest relevant page, OR remove it from sitemaps and internal links. Deliverable Baseline report + spreadsheet of issues + priority ranking (Critical / High / Medium / Low) PHASE 2 — Domain Consistency & Redirect Rules Objective: Ensure only one canonical domain version exists. Tasks Confirm only one version is live and indexable: https vs http www vs non-www trailing slash rules Implement permanent redirects to the preferred version. Result required Google sees exactly one canonical domain setup with clean redirects. PHASE 3 — Robots.txt + Crawl Control Objective: Ensure bots crawl what matters and avoid wasted crawl budget. Tasks Create/repair robots.txt and ensure sitemap declaration is present. Block non-SEO areas (login/register/account/dashboard) where appropriate. ExampleUser-agent: *Allow: /Disallow: /loginDisallow: /registerDisallow: /accountDisallow: /dashboardSitemap: https://findmytradesman.es/sitemap.xml Result required Bots can crawl important pages, and low-value pages are not wasting crawl budget. PHASE 4 — XML Sitemap Architecture (Clean + Segmented) Objective: Make discovery and indexation easy and accurate. Tasks Create a clean sitemap index, ideally segmented: /sitemap.xml (index) /sitemap-pages.xml /sitemap-trades.xml /sitemap-blog.xml /sitemap-cities.xml (if city pages exist / will exist) Rules Only include pages that are: canonical indexable 200 status not blocked by robots/noindex Result required Sitemaps submitted successfully in Search Console and reflect reality. PHASE 5 — Indexation Control (Noindex Strategy) Objective: Ensure Google indexes only pages that can rank and convert. Tasks Apply noindex, follow to: login register account dashboard internal search results (if any) filter/sort parameter pages (if they create duplicates) Example meta Result required Google’s indexed pages = SEO value pages only. PHASE 6 — Canonicals, Duplicate Control, and URL Hygiene Objective: Remove duplicate content risk. Tasks Ensure every indexable page has a correct canonical. Fix duplicates caused by: query parameters pagination sorting filters multiple category paths pointing to same content Example canonical Result required One clean canonical per page; duplicates consolidated. PHASE 7 — Multilingual SEO (Hreflang + Canonical Alignment) Objective: Correct Spanish/English indexing and prevent duplication. Tasks Implement hreflang correctly on all translated equivalents. Ensure self-referencing hreflang and correct language/region mapping. Example Result required Google serves Spanish pages in Spain and English pages where appropriate, without duplicate issues. PHASE 8 — On-Page SEO Standards (Titles, Meta, Headings) Objective: Ensure every indexable page has strong and consistent on-page SEO. Tasks Create rules/templates for: page titles (unique, keyword + location where relevant) meta descriptions (unique, conversion-focused) H1 (one per page; matches topic intent) heading structure (H2/H3 supporting content) ExamplesTitle (trade + city):“Electricians in Alicante | Verified Tradespeople – FindMyTradesman”Meta:“Compare verified electricians in Alicante. Get quotes fast and hire with confidence.” Result required No missing/duplicate titles, proper headings, improved CTR potential. PHASE 9 — Structured Data / Schema (Sitewide + Page Types) Objective: Improve Google understanding + rich results + AI/LLM comprehension. Implement + validate Organization schema (sitewide) WebSite schema + SearchAction (sitewide) BreadcrumbList (sitewide) FAQPage schema (FAQ pages and relevant landing pages) Service / LocalBusiness style schema where relevant (trade pages) Result required Pass Google Rich Results test and schema validation. PHASE 10 — Internal Linking + Navigation + Crawl Depth Objective: Make sure important pages are easy for users and bots to reach. Tasks Fix orphan pages (no internal links pointing to them). Strengthen internal linking: blog → trade pages blog → city pages trade pages → related trades breadcrumbs enabled ExampleA blog post “Plumber Costs in Spain” must link to:https://findmytradesman.es/trades/plumber Result required Strong topical clusters and clear authority flow. PHASE 11 — Content Quality Control (Remove Spam / Irrelevant Content) Objective: Protect topical authority. Tasks Identify and remove irrelevant/spam posts (example: gambling/casino-type content if present). Set rules so only relevant content publishes going forward. Result required Clean niche alignment: trades, home improvement, homeowner guides. PHASE 12 — Core Web Vitals & Performance Objective: Improve speed, UX, and ranking readiness. Tasks Improve: image compression + next-gen formats where possible lazy loading caching render-blocking JS/CSS reductions mobile performance ExampleIf images are 2–3MB, compress to ~200–400KB where possible. Result required Improved PageSpeed metrics and reduced load times. PHASE 13 — AI Search Readiness (Future Proofing) Objective: Make site readable and well-structured for AI search systems. Tasks Implement llms.txt at:https://findmytradesman.es/llms.txt Example contentSite: FindMyTradesman.esDescription: Marketplace connecting homeowners with tradespeople in SpainKey URLs: /trades/ /blog/ /faq/ Result required Clear AI-crawl structure and strong semantic signals. PHASE 14 — Google Search Console + Analytics Verification Objective: Ensure measurement and indexing control is correct. Tasks Verify Search Console property setup Submit sitemaps Check Coverage / Indexing reports Ensure GA4 is installed and tracking properly (and basic conversions if already defined) Result required Clean indexing signals and working analytics. PHASE 15 — Install & Optimise BabyLoveGrowth (After Fixes Complete) Objective: Start automated content + backlink growth safely on a clean site. Tasks Connect BabyLoveGrowth to our blog/CMS publishing Configure: topics (trade + homeowner intent) internal links to our money pages (trade pages) language targeting (ES/EN) cadence (e.g., X posts/week) Ensure content is niche relevant and not generic/spam Result required Automated content publishing + correct internal linking to trade pages. PHASE 16 — Install & Optimise SE Ranking (After Fixes Complete) Objective: Ongoing automated monitoring. Tasks Set up SE Ranking project: site audit schedule keyword groups (trade + city) competitor tracking backlink monitoring alerts & reporting Result required Ongoing automated reporting, monitoring, and issue alerts. FINAL DELIVERABLES REQUIRED You must provide: Issue list (spreadsheet) + what you fixed + evidence Before/after crawl comparison Screenshot evidence where applicable Sitemap confirmations + Search Console submission status Schema validation proof Confirmation BabyLoveGrowth installed/configured Confirmation SE Ranking installed/configured Final “SEO Ready” summary report QUOTE REQUEST Please reply with: Your fixed price quote (for the full scope above) Your timeline (days for each phase) Tools you will use 2–3 relevant case studies (technical SEO implementation, not only audits) Confirmation you will implement fixes end-to-end My Concern (How do I know you’re a real specialist?) To help me screen applicants, please answer these questions in your reply: Explain (briefly) how you handle canonical + hreflang on bilingual sites to prevent duplicates. Explain your method to stop parameter/index bloat on a marketplace site (filters/sorting/search pages). Provide one example of a technical SEO fix you implemented that improved indexation or rankings (what was wrong + what you changed). If you can answer these clearly and provide real examples, we’ll shortlist you. Thank you,Alex Wilson