We are a modern golf apparel brand focused on refined design, premium materials, and understated style. We are currently expanding our marketing efforts and are looking for a performance-focused advertising specialist to help scale our digital acquisition through Meta and Google platforms. Role Overview We are seeking an experienced Meta Ads and Google Ads specialist to manage and optimize paid advertising campaigns for us. The primary objective of this role is to drive qualified traffic and conversions while maintaining a strong alignment with the brand’s premium positioning. The ideal candidate understands how to balance performance marketing with brand integrity and has experience working with ecommerce apparel or lifestyle brands. Responsibilities • Plan, launch, and manage paid advertising campaigns across Meta (Instagram & Facebook) and Google (Search, Shopping, and Display). • Develop and test advertising strategies focused on customer acquisition and conversion. • Build campaign structures including prospecting, retargeting, and audience segmentation. • Analyze campaign performance and provide insights on improving conversion rates and customer acquisition cost (CAC). • Collaborate with us on ad creative strategy using provided photo and video assets. • Continuously test new creatives, messaging, and targeting strategies to improve ROAS. Requirements • Proven experience managing Meta Ads and Google Ads for ecommerce brands. • Strong understanding of conversion optimization and performance marketing metrics (CTR, CPA, ROAS, CAC). • Experience running ads for apparel, lifestyle, or premium consumer brands is strongly preferred. • Ability to structure campaigns for both brand awareness and conversion-focused objectives. • Familiarity with Shopify ecommerce environments. • Strong analytical skills with the ability to interpret campaign data and optimize performance. Preferred Experience • Experience scaling campaigns for emerging brands. • Knowledge of creative testing frameworks for Meta ads. • Experience running Google Shopping campaigns for apparel products. Goal The goal of this role is to build a sustainable customer acquisition system that drives consistent sales while supporting our positioning as a premium golf apparel brand. If you have experience building high-performing advertising systems for ecommerce brands and understand how to scale campaigns while maintaining brand integrity, we would love to hear from you.