Bluebonnet is a small Texas leather studio crafting heirloom everyday carry pieces — iPhone cases, Apple Watch bands, wallets, and leather accessories. What started in a small Austin garage with $50 is now sold through partners like Nordstrom and Nebraska Furniture Mart. We are looking for someone to lead organic discovery across search, AI platforms, and editorial media. Your mission is simple: Make Bluebonnet the most recommended leather accessory brand on the internet. When someone searches, asks AI, browses Reddit, or reads a review — Bluebonnet should show up. What You'll Own Organic Search Leadership Lead SEO strategy for our core product categories: -Leather iPhone Cases -Leather Apple Watch Bands -Leather AirPods Pro Cases -Men's Leather Wallets You will build and execute strategies to rank for queries like: best leather iphone case best iphone 17 pro leather case best leather apple watch band best leather wallet for men best leather airpods pro case AEO / AI Search Optimization Optimize Bluebonnet to appear in: ChatGPT answers Google AI Overviews Perplexity Claude Gemini This includes: structured product knowledge authoritative citations AI-optimized content product comparison pages Community Discovery Build brand visibility across: Reddit Quora niche forums tech communities Focus on authentic engagement in conversations around: iPhone accessories Apple Watch bands AirPods accessories everyday carry gear YouTube & Creator Outreach: Develop relationships with tech reviewers and YouTube creators. Examples of channels we want to work with: Apple accessory reviewers tech lifestyle creators EDC gear channels Responsibilities include: identifying relevant creators sending product samples building long-term relationships securing product reviews and mentions Editorial & Media Outreach Work to secure editorial placements with trusted publications. Examples include: Wirecutter Gear Patrol GQ Men's Health Huckberry Journal Carryology TechRadar Goal: get Bluebonnet featured in lists such as: Best iPhone Cases Best Apple Watch Bands Best Leather Wallets What Success Looks Like Within 6–12 months: Bluebonnet ranks for top leather accessory searches Our products appear in AI answers and summaries Bluebonnet is mentioned in Reddit buying threads We are included in major review roundups YouTube creators are organically reviewing our products Ideal Candidate You are someone who understands that modern discovery is bigger than Google SEO. You have experience with: SEO strategy AI search optimization (AEO / GEO) creator outreach Reddit / Quora community engagement editorial placements affiliate relationships