Job Description We are looking for a hands-on Digital Marketing Specialist who can help grow online sales through paid advertising, influencer marketing, and data-driven campaigns. This role is both strategic and execution focused. You will plan, run, and optimise marketing campaigns while tracking performance and improving results. The ideal candidate understands how digital marketing drives sales and revenue. Responsibilities Paid Advertising Set up and manage advertising campaigns on Meta (Facebook and Instagram) and Google Test creatives, audiences, and campaign structures Monitor and optimise campaign performance Analyse metrics such as ROAS, CAC, CTR, and conversion rate Scale campaigns that are performing well Influencer and Creator Outreach Identify relevant influencers and creators Reach out and manage collaborations or partnerships Coordinate gifting campaigns and influencer content Track influencer performance and results Campaign Strategy Plan marketing campaigns based on clear objectives Ensure messaging is consistent across marketing channels Build structured marketing systems that drive predictable growth Website and Conversion Optimisation Analyse website performance and user behaviour Suggest improvements to landing pages and customer journeys Work with the team to improve conversion rates Email and Retention Marketing Support email marketing campaigns and automation flows Help improve customer retention and repeat purchases Marketing Reporting Track and report marketing performance Monitor metrics such as ROAS, customer acquisition cost, conversion rate, and campaign performance Requirements Experience managing paid advertising campaigns Strong understanding of digital marketing funnels Ability to analyse campaign performance and optimise results Experience with Meta Ads Manager Good communication and organisational skills Preferred Experience E-commerce marketing Influencer or affiliate marketing Email marketing or CRM tools Experience working in startup or fast-paced environments