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Zapier Automation Expert for Real Estate Lead Routing System
UpworkUSNot specifiedexpert
Business Process AutomationZapierAutomationAutomated WorkflowLead Managementdata mappingEmail Automation
We are a boutique real estate team operating under Compass with a focus on the Catskills, Hudson Valley, and Costa Rica markets. We generate leads from multiple channels including our website, social media, referrals, and marketing campaigns.
We are looking for a highly experienced automation specialist to design and implement a lead intake and routing system using Zapier (or Make) that integrates with the Compass CRM.
The goal is to create a reliable and largely hands-off system that captures leads, categorizes them, assigns them to agents, and tracks follow-up activity.
Scope of Work
Design and implement a lead routing and automation system including:
• Integration of multiple lead sources (website forms, email referrals, social media leads)
• Lead data standardization and formatting
• Automatic lead categorization based on rules
• Agent assignment logic (round robin and category-based routing)
• Creation of contacts in Compass CRM
• SMS and Slack notifications for new leads
• Follow-up tracking and response-time monitoring
• Escalation if leads are not contacted within defined timeframes
Key Deliverables
Fully functional Zapier automation workflows
Documentation explaining how the system works
Ability for our team to modify routing rules in the future
Testing and debugging of all integrations
Required Experience
• Extensive experience with Zapier or Make
• CRM integrations (experience with real estate CRMs preferred)
• Experience building lead routing systems
• Ability to design clean, scalable automation workflows
• Strong documentation and communication skills
Nice to Have
• Experience working with real estate teams or brokerages
• Familiarity with Twilio, Slack integrations, and webhook-based form systems
Project Scope
This is initially a project-based engagement with the possibility of ongoing work for future automation projects.
To Apply
Please include:
• Examples of automation systems you have built
• Relevant Zapier workflows or case studies
• Estimated timeline for implementation
Please start your proposal with the word "Automation" so I know you read the description.
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