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Ecommerce Email Designer (Figma + Klavio Experience)

UpworkAUNot specifiedintermediate
FigmaGraphic DesignKlavio
We are hiring a specialised ecommerce email designer for ongoing monthly work across two ecommerce brands. This is not a generic graphic design role. You must: -Specialise in ecommerce email design -Understand performance structure (not just aesthetics) -Work confidently in Figma -Understand Klaviyo -Collaborate with a Klaviyo technical expert If you are a general designer — do not apply. Important: Collaboration Structure You will not be building emails inside Klaviyo yourself. You will be working alongside a dedicated Klaviyo technical expert who handles: -Campaign setup -Flow implementation -Segmentation -Automation logic Your role is to: -Design performance-driven emails in Figma -Wireframe strategically -Communicate clearly with the Klaviyo expert -Provide clean, structured assets -Ensure designs translate smoothly into Klaviyo You must be comfortable collaborating via Slack and working within a shared workflow. Clear communication is mandatory. What We’re Looking For 1️⃣ High-Level Ecommerce Design Skill (8/10 Minimum) We want clean, modern, premium ecommerce design. Think: -Strong visual hierarchy -Controlled typography -Intentional white space -Structured, modular layouts -Product-focused storytelling -Clear, compelling CTAs -Seamless section transitions (including smooth gradients that flow naturally between blocks) -Backgrounds and colour transitions that feel intentional — not harsh cut-offs -Consistent spacing rhythm across the entire email -Refined use of depth, contrast, and visual pacing Your designs should feel: -Cohesive from top to bottom -Easy to scan -Elevated but still conversion-first -Designed as a complete experience — not stacked sections No Canva-style layouts. No clutter. No template marketplaces. We’re looking for someone who understands how to make an email feel premium while still driving clicks. 2️⃣ Email Structure & Wireframing Knowledge Different emails require different formulas. You must understand how to structure: -Weekly campaigns -Product drops -Sale campaigns -Seasonal launches -Flash sales -Announcement emails -Welcome flows -Abandoned cart -Post-purchase You should know how to: -Structure above-the-fold impact -Control scroll momentum -Build tension before CTA -Balance brand vs conversion This is performance design — not just visual design. 3️⃣ Figma Workflow (Mandatory) You must: -Design exclusively in Figma -Use clean auto-layout systems -Have structured components -Maintain consistent spacing systems -Use clear campaign naming conventions -Share editable Figma files We want to see: -Real ecommerce email Figma files -Proper layer naming -Organised file systems 4️⃣ Klaviyo Experience (Required) You must: -Understand Klaviyo’s block structure -Design with Klaviyo limitations in mind -Know how campaigns differ from flows -Understand email rendering constraints You will collaborate directly with our Marketing Manager and Klaviyo technical specialist — so communication and clarity are essential. Scope of Work Initial focus: -Weekly campaign designs -Promotional emails -Seasonal sales campaigns Ongoing: -Flow redesigns (welcome, abandoned cart, post-purchase, etc.) We operate two ecommerce brands. We will begin with one. This is ongoing monthly work. Communication & Availability You must: -Be available during Sydney business hours (AEDT 9am–5pm) -Communicate consistently on Slack -Work collaboratively with marketing and Klaviyo tech specialist -Deliver assets on schedule We value clarity, responsiveness, and ownership. Test Project -Shortlisted candidates may receive a paid test task. We are happy to pay for a test if your portfolio demonstrates strong potential. Freelancers Only No agencies. No outsourcing. No middleman operators. We want a direct relationship with the designer. How To Apply At the top of your application, use the secret word 'Enhance11' Applications without this will be ignored. Include: -Real ecommerce email work designed in Figma -Access to a live Figma file (view-only is fine) -Brief explanation of your wireframing approach -Your Klaviyo experience -Confirmation you can work within Sydney business hours Want To Stand Out? -Record a Loom video (max 3 minutes): -Introduce yourself -Share a Figma email file -Walk through your structure -Explain your thinking Keep the Loom recording clear. Direct. Sharp. What Success Looks Like Clean, premium ecommerce emails -Strong click-through performance -Structured, scalable design system -Smooth collaboration with Klaviyo tech -Long-term working relationship If you are a true ecommerce email designer and can prove it, we want to hear from you.
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Spent: $506Rating: 0.0Verified