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Ecommerce Email Designer (Figma + Klavio Experience)
UpworkAUNot specifiedintermediate
FigmaGraphic DesignKlavio
We are hiring a specialised ecommerce email designer for ongoing monthly work across two ecommerce brands.
This is not a generic graphic design role.
You must:
-Specialise in ecommerce email design
-Understand performance structure (not just aesthetics)
-Work confidently in Figma
-Understand Klaviyo
-Collaborate with a Klaviyo technical expert
If you are a general designer — do not apply.
Important: Collaboration Structure
You will not be building emails inside Klaviyo yourself.
You will be working alongside a dedicated Klaviyo technical expert who handles:
-Campaign setup
-Flow implementation
-Segmentation
-Automation logic
Your role is to:
-Design performance-driven emails in Figma
-Wireframe strategically
-Communicate clearly with the Klaviyo expert
-Provide clean, structured assets
-Ensure designs translate smoothly into Klaviyo
You must be comfortable collaborating via Slack and working within a shared workflow.
Clear communication is mandatory.
What We’re Looking For
1️⃣ High-Level Ecommerce Design Skill (8/10 Minimum)
We want clean, modern, premium ecommerce design.
Think:
-Strong visual hierarchy
-Controlled typography
-Intentional white space
-Structured, modular layouts
-Product-focused storytelling
-Clear, compelling CTAs
-Seamless section transitions (including smooth gradients that flow naturally between blocks)
-Backgrounds and colour transitions that feel intentional — not harsh cut-offs
-Consistent spacing rhythm across the entire email
-Refined use of depth, contrast, and visual pacing
Your designs should feel:
-Cohesive from top to bottom
-Easy to scan
-Elevated but still conversion-first
-Designed as a complete experience — not stacked sections
No Canva-style layouts.
No clutter.
No template marketplaces.
We’re looking for someone who understands how to make an email feel premium while still driving clicks.
2️⃣ Email Structure & Wireframing Knowledge
Different emails require different formulas.
You must understand how to structure:
-Weekly campaigns
-Product drops
-Sale campaigns
-Seasonal launches
-Flash sales
-Announcement emails
-Welcome flows
-Abandoned cart
-Post-purchase
You should know how to:
-Structure above-the-fold impact
-Control scroll momentum
-Build tension before CTA
-Balance brand vs conversion
This is performance design — not just visual design.
3️⃣ Figma Workflow (Mandatory)
You must:
-Design exclusively in Figma
-Use clean auto-layout systems
-Have structured components
-Maintain consistent spacing systems
-Use clear campaign naming conventions
-Share editable Figma files
We want to see:
-Real ecommerce email Figma files
-Proper layer naming
-Organised file systems
4️⃣ Klaviyo Experience (Required)
You must:
-Understand Klaviyo’s block structure
-Design with Klaviyo limitations in mind
-Know how campaigns differ from flows
-Understand email rendering constraints
You will collaborate directly with our Marketing Manager and Klaviyo technical specialist — so communication and clarity are essential.
Scope of Work
Initial focus:
-Weekly campaign designs
-Promotional emails
-Seasonal sales campaigns
Ongoing:
-Flow redesigns (welcome, abandoned cart, post-purchase, etc.)
We operate two ecommerce brands.
We will begin with one.
This is ongoing monthly work.
Communication & Availability
You must:
-Be available during Sydney business hours (AEDT 9am–5pm)
-Communicate consistently on Slack
-Work collaboratively with marketing and Klaviyo tech specialist
-Deliver assets on schedule
We value clarity, responsiveness, and ownership.
Test Project
-Shortlisted candidates may receive a paid test task.
We are happy to pay for a test if your portfolio demonstrates strong potential.
Freelancers Only
No agencies.
No outsourcing.
No middleman operators.
We want a direct relationship with the designer.
How To Apply
At the top of your application, use the secret word 'Enhance11'
Applications without this will be ignored.
Include:
-Real ecommerce email work designed in Figma
-Access to a live Figma file (view-only is fine)
-Brief explanation of your wireframing approach
-Your Klaviyo experience
-Confirmation you can work within Sydney business hours
Want To Stand Out?
-Record a Loom video (max 3 minutes):
-Introduce yourself
-Share a Figma email file
-Walk through your structure
-Explain your thinking
Keep the Loom recording clear. Direct. Sharp.
What Success Looks Like
Clean, premium ecommerce emails
-Strong click-through performance
-Structured, scalable design system
-Smooth collaboration with Klaviyo tech
-Long-term working relationship
If you are a true ecommerce email designer and can prove it, we want to hear from you.
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