We are hiring a high-level Klaviyo technical and automation specialist to own retention strategy, backend setup, optimisation, execution and ongoing performance improvement. This is NOT an email designer role. This is NOT a general marketer role. You will focus purely on: -Strategy -Automation architecture -Backend Klaviyo setup -Performance optimisation -Deliverability -Data tracking -Execution You will collaborate with: Our Marketing Manager (strategy alignment) Our Ecommerce Email Designer (creative execution) This is ongoing monthly work. We operate two ecommerce brands. We will begin with one. Your Immediate Objective -Analyse current Klaviyo account performance -Identify constraints, inefficiencies, and revenue gaps -Audit existing flows (already built but under-optimised) -Identify missed campaign opportunities -Build a clear 90 day strategy -Execute backend improvements inside Klaviyo Required: Deep Klaviyo Technical Mastery You must have comprehensive understanding of: -Account Setup & Integrations -Shopify integration -Tracking configuration -Product feeds -Custom properties -Event tracking -List & segment architecture -Attribution settings Core Ecommerce Flows (Must Be Expert Level) You must be confident building and optimising: -Welcome Series -Abandoned Cart -Abandoned Checkout -Browse Abandonment -Post-Purchase -Customer Thank You / Nurture -Cross-Sell / Upsell -Sunset / Winback -Back-in-Stock -Price Drop -Replenishment (if applicable) Advanced Flows & Conditional Logic You must understand: -Multi-branch conditional splits -Dynamic segmentation triggers -Predictive analytics usage -VIP segmentation flows -High AOV customer paths -Repeat purchase acceleration flows -Smart sending logic optimisation - AI-driven optimisation testing Weekly Campaign Strategy We are currently underutilising campaigns. You must: -Develop structured weekly campaign strategy -Align campaigns with flow timing -Avoid over-sending while maximising revenue -Build segmentation strategies per campaign -Structure high-performance campaign calendars -Deliverability Knowledge -Sender reputation management You must understand -Inbox placement testing -Suppression hygiene -Engagement-based pruning -Deliverability monitoring systems -Both foundational and advanced best practices. Performance Tracking & Reporting You must creat/build a Google tracking dashboard (external sheet) that tracks: Core metrics: -Emails Sent -Open rate -Click-through rate -Click-to-open rate -Conversion rate -Revenue per recipient -Revenue per campaign -Revenue per flow -Revenue per subscriber -List growth rate -Unsubscribe rate -Spam complaint rate Advanced retention metrics: -Revenue per profile (RPP) -AOV from email -Purchase frequency -Customer lifetime value influenced by email -Flow vs campaign revenue split -Deliverability trend analysis You will: -Strategise with the Marketing Manager -Communicate daily/weekly via Slack -Work within Australian business hours (AEDT 9am–5pm overlap required) -Collaborate closely with our Email Designer -Translate performance data into design feedback Important: You may understand design, but your role is strategy + backend + performance. Creative execution belongs to the designer. Current Situation -Core flows are already built (outsourced previously) -They require auditing and optimisation -Weekly campaigns are underutilised -Revenue opportunity is being missed We want someone who can: -Identify bottlenecks -Improve underperforming flows -Increase revenue per subscriber -Build a clear, scalable retention engine Preferred Experience with (Strong Advantage): -Instant.one (AI-driven retention marketing software) If you have implemented AI-driven retention systems before — highlight it. This is ongoing. We want a long-term retention freelancer who: -Continuously optimises -Monitors performance -Tests aggressively -Increases attributed revenue month over month Freelancers Only No agencies. No outsourcing. No middleman operators. We want a direct relationship with the Klaviyo tech and automation specialist. How To Apply At the top of your application, include the secret word 'ATTRIBUTION11'. Applications without this will be ignored. Include: -Klaviyo accounts you have personally managed -Revenue growth examples (percentage improvements) -Flow architecture examples -Deliverability strategies you’ve implemented -Confirmation you can work within Australian business hours Want To Stand Out? -Record a Loom (max 3 minutes): -Walk through a Klaviyo backend -Show conditional logic -Explain a complex automation you built -Share performance improvements What Success Looks Like -Revenue per subscriber increases -Flows continuously improve -Campaign calendar becomes structured and strategic -Deliverability remains strong -Email becomes a predictable revenue channel -Attributed sales increase month on month If you are a true Klaviyo technician and retention weapon — we want to speak with you.