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Social Media, Content & Copy Review - Marketing Specialist (Millwork / Construction Focus)

UpworkCANot specifiedintermediate
Website CopywritingVoice & Tone GuidelinesBrand GuidelinesLanding PageSales CopywritingBrand StrategyFashion & BeautyEmail MarketingSaaSCopywritingBrand PositioningSales CopyPrompt EngineeringLLM Prompt EngineeringAI Content Writing
Project Type: Ongoing Freelance Location: Remote Company: Seif Millworks (Toronto, Canada) About Us We are a custom millwork company serving designers and builders across Toronto and the GTA. We build high-end kitchens, closets, wall units, and detailed architectural millwork. We are looking for a freelancer to review our online presence and strengthen both our visual content and written messaging across Instagram, YouTube, and our website. Scope of Work -Content & Visual Responsibilities -Review our Instagram, YouTube, and website -Suggest improvements to strengthen our brand image -Provide light content planning support -Copywriting Review & Improvement You will also: -Review captions for Instagram posts and Reels -Improve YouTube titles, descriptions, and calls to action -Review and refine website copy (home page, service pages, about section) -Strengthen messaging to attract designers, builders, and qualified homeowners -Improve clarity, tone, and professionalism -Ensure calls to action are clear and effective -Suggest stronger positioning and brand voice This role is not just about design. It is about helping us communicate clearly and professionally. What We’re Looking For: -Strong copywriting and editing skills -Ability to simplify and strengthen written messaging -Understanding of construction, cabinetry, or interior design is a strong plus -Ability to position a company as professional and reliable -Organized and able to work with deadlines Goal of This Role: -Attract designers and builders (B2B) -Increase brand authority -Present our work in a clean and professional way -Improve how we communicate our value -Build long-term brand growth Send us a message with a brief description of your experience, your rate and explain your process/approach from start to finish. Thank you for your time and interest. We look forward to connecting with you!
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