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Social Media, Content & Copy Review - Marketing Specialist (Millwork / Construction Focus)
UpworkCANot specifiedintermediate
Website CopywritingVoice & Tone GuidelinesBrand GuidelinesLanding PageSales CopywritingBrand StrategyFashion & BeautyEmail MarketingSaaSCopywritingBrand PositioningSales CopyPrompt EngineeringLLM Prompt EngineeringAI Content Writing
Project Type: Ongoing Freelance
Location: Remote
Company: Seif Millworks (Toronto, Canada)
About Us
We are a custom millwork company serving designers and builders across Toronto and the GTA. We build high-end kitchens, closets, wall units, and detailed architectural millwork.
We are looking for a freelancer to review our online presence and strengthen both our visual content and written messaging across Instagram, YouTube, and our website.
Scope of Work
-Content & Visual Responsibilities
-Review our Instagram, YouTube, and website
-Suggest improvements to strengthen our brand image
-Provide light content planning support
-Copywriting Review & Improvement
You will also:
-Review captions for Instagram posts and Reels
-Improve YouTube titles, descriptions, and calls to action
-Review and refine website copy (home page, service pages, about section)
-Strengthen messaging to attract designers, builders, and qualified homeowners
-Improve clarity, tone, and professionalism
-Ensure calls to action are clear and effective
-Suggest stronger positioning and brand voice
This role is not just about design. It is about helping us communicate clearly and professionally.
What We’re Looking For:
-Strong copywriting and editing skills
-Ability to simplify and strengthen written messaging
-Understanding of construction, cabinetry, or interior design is a strong plus
-Ability to position a company as professional and reliable
-Organized and able to work with deadlines
Goal of This Role:
-Attract designers and builders (B2B)
-Increase brand authority
-Present our work in a clean and professional way
-Improve how we communicate our value
-Build long-term brand growth
Send us a message with a brief description of your experience, your rate and explain your process/approach from start to finish. Thank you for your time and interest. We look forward to connecting with you!
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