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Klaviyo Flow Specialist for Event Partner Management
UpworkUSNot specifiedintermediate
Klaviyo
## Overview
I'm running a large food and whiskey festival (August 8, 2026 — Franklin, TN) and need a Klaviyo specialist to build and configure a complete partner communication system. All 15 email flows are written and documented. This is a technical build, not a copywriting job — the copy, personalization tokens, trigger logic, and flow structure are all handed to you on day one.
You'll be working in coordination with a Make.com specialist who is building the automation triggers that fire several of these flows. Clear communication between you two is required.
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## What's Already Done
- All 15 flows fully written — subject lines, body copy, personalization tokens, and trigger logic notes
- Partner management system fully documented — 4 tracks (Whiskey Distillers, Tequila Distillers, Chefs, Vendors), column maps, automation dependencies
- Google Sheet CRM structure exists
- Make.com specialist being hired simultaneously to build the trigger scenarios
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## What You're Building (15 Klaviyo Flows)
- Flow 1: Form Submission Confirmation — fires immediately on Shopify form submit, all 4 tracks
- Flow 2: Stage 1 Reminders — master list to signup, 3–4 emails per track (4 separate flows)
- Flow 3: Stage 2 Reminders — form submitted to interview booked, suppressed via Make.com profile update
- Flow 4: Post-Interview Thank You — triggered by Make.com when Interview Conducted checkbox fires
- Flow 5: No-Show / Cancellation Re-engagement
- Flow 6: Second No-Show Closure
- Flow 7: Partnership Opportunities Outreach
- Flow 8: Approval Congratulations — triggered by Make.com on partner approval
- Flow 9: Warm Rejection
- Flow 10: Founder's Club Interest — Whiskey track only
- Flow 11: STS Activation Outreach — Tequila track only
- Flow 12: Payment Confirmation
- Flow 13: Invoice Payment Reminder Sequence
- Flow 14: Invoice Forfeiture (Day 14)
- Flow 15: Sponsorship Congratulations
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## Technical Requirements
- Configure all flows with correct triggers, filters, and suppression logic
- Implement personalization tokens throughout (first name, distillery/org name, participation tier, invoice link, TidyCal booking link, etc.)
- Set up Klaviyo profile properties to support Make.com suppression logic (e.g., Interview Booked = True)
- Handle track-specific segmentation — some flows apply to all 4 tracks, some are track-specific
- Coordinate trigger handoffs with the Make.com specialist (Scenarios 2, 3, 4, 5, 6 fire Klaviyo flows)
- Test each flow end-to-end before going live
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## Ideal Candidate
- Strong Klaviyo experience — flows, segments, profile properties, suppression logic
- Experience integrating Klaviyo with Make.com or similar automation tools
- Comfortable working from existing documentation without redesigning the system
- Communicates proactively — if there's a dependency issue or something is unclear, I need to know immediately
- Available for a short coordination call with the Make.com specialist to align on trigger handoffs
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## Project Details
- **Type:** Fixed price only — please submit a project-based proposal
- **Timeline:** Flow 1 and Flow 2 live within 1 week of project start. Full build target: 4–6 weeks.
- **Location:** Remote, any timezone — async is fine, responsiveness is not optional
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