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Lead Generation Specialist – Mental Health Practice (NY-Based Telehealth Psychiatry)
UpworkUSNot specifiedintermediate
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We are a growing outpatient psychiatric practice based in New York, specializing in comprehensive psychiatric evaluations and medication management for adults. We are seeking an experienced Healthcare Lead Generation Specialist to help grow our patient base and referral network.
This role will focus on generating qualified patient inquiries and building referral relationships with therapists, primary care providers (PCPs), and other healthcare professionals in New York State.
Identify and generate qualified patient leads in New York State
Outreach to:
Private practice therapists
Group therapy practices
Primary care providers
Urgent care centers
OB/GYN offices
Build and maintain referral lists (email + phone outreach)
Create and manage email outreach campaigns
Optimize Psychology Today profile visibility
Assist with Google Business Profile optimization
Research and identify local networking opportunities
Track leads and provide weekly reporting (CRM or spreadsheet)
Ideal Candidate
Experience in healthcare or mental health marketing
Familiarity with HIPAA-compliant outreach practices
Experience generating leads for:
Psychiatry
Therapy practices
Telehealth services
Strong communication and professional outreach writing skills
Experience with:
LinkedIn outreach
Email marketing tools
CRM systems
Local SEO strategies
📍 Target Market
Adults (18–65)
Anxiety disorders
OCD
Mood disorders
ADHD
Bipolar disorder
Telehealth services within New York State
📊 Deliverables
50–100 qualified referral contacts per week
Outreach email templates
Monthly lead generation report
Strategy recommendations for scaling
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