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Lead Generation Specialist – Mental Health Practice (NY-Based Telehealth Psychiatry)

UpworkUSNot specifiedintermediate
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We are a growing outpatient psychiatric practice based in New York, specializing in comprehensive psychiatric evaluations and medication management for adults. We are seeking an experienced Healthcare Lead Generation Specialist to help grow our patient base and referral network. This role will focus on generating qualified patient inquiries and building referral relationships with therapists, primary care providers (PCPs), and other healthcare professionals in New York State. Identify and generate qualified patient leads in New York State Outreach to: Private practice therapists Group therapy practices Primary care providers Urgent care centers OB/GYN offices Build and maintain referral lists (email + phone outreach) Create and manage email outreach campaigns Optimize Psychology Today profile visibility Assist with Google Business Profile optimization Research and identify local networking opportunities Track leads and provide weekly reporting (CRM or spreadsheet) Ideal Candidate Experience in healthcare or mental health marketing Familiarity with HIPAA-compliant outreach practices Experience generating leads for: Psychiatry Therapy practices Telehealth services Strong communication and professional outreach writing skills Experience with: LinkedIn outreach Email marketing tools CRM systems Local SEO strategies 📍 Target Market Adults (18–65) Anxiety disorders OCD Mood disorders ADHD Bipolar disorder Telehealth services within New York State 📊 Deliverables 50–100 qualified referral contacts per week Outreach email templates Monthly lead generation report Strategy recommendations for scaling
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