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Meta Ads Media Buyer & Creative Strategist – Interior Design / Home Services
UpworkUSNot specifiedexpert
Content WritingMarketing StrategyCopywritingSearch Engine OptimizationFacebookCampaign OptimizationMedia Buying
We're a lead generation agency that runs Meta ad campaigns for luxury interior designers and home service companies. We need a media buyer who can both create ad creatives and manage campaigns end to end.
This is an ongoing role, not a one-off project. You'll be managing real client budgets and will be expected to hit cost-per-lead targets. If you perform well, there's room to take on additional client accounts as we scale.
WHAT YOU'LL DO:
- Build and launch Meta ad campaigns from scratch (Facebook + Instagram)
- Create ad creatives – static images, carousels, and basic video edits (Canva, Figma, or CapCut)
- Write ad copy and test hooks, angles, and offers
- Manage campaign budgets, monitor performance daily, and optimize for CPL
- Set up and manage A/B tests on creatives, audiences, and copy
- Report weekly on key metrics: CPM, CTR, CPL, and lead quality
- Work within our CRM (GoHighLevel) to ensure lead flow is connected properly
REQUIREMENTS:
- 2+ years running Meta ads with proven results (share screenshots or case studies)
- Experience creating ad creatives, not just managing campaigns
- Strong understanding of the Meta algorithm – you know why editing a live ad set kills performance
- Comfortable working in the home services or luxury/lifestyle space (interior design experience is a plus)
- Familiar with instant forms, lead gen objectives, and retargeting setups
- Can communicate clearly and respond within 24 hours on weekdays
- Bonus: Experience with GoHighLevel, Zapier, or similar CRM/automation tools
TO APPLY:
Please include in your proposal:
- A brief overview of your Meta ads experience and the niches you've worked in
- 1–2 examples of campaigns you've managed with results (CPL, ROAS, or similar metrics)
- Examples of ad creatives you've made (images, videos, or both)
- Your monthly rate or per-client pricing structure
- Your availability and timezone
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