We are seeking an experienced LinkedIn specialist to execute a full ground-up rebuild of a professional profile and support targeted outreach to grow a high-value network within healthcare. The objective is to position a senior operator in the healthcare diagnostics and provider services space as a credible industry partner and expand connections with relevant decision-makers. Scope of Work Phase 1 – Profile Build Complete rebuild of LinkedIn profile including: 1. Headline positioning aligned with healthcare diagnostics / provider partnerships 2. About section written for credibility and authority 3. Experience section optimized for strategic positioning 4. Featured section recommendations 5. Skills alignment 6. Banner concept recommendation 7. Messaging tone aligned with healthcare leadership audience Goal: Profile should be read as a trusted industry partner — not a salesperson. Phase 2 – Network Expansion Identify and connect with relevant professionals including: 1. Physicians (Primary Care, Podiatry, Wound Care) 2. Practice Administrators 3. Directors of Nursing 4. Home Health Leadership 5. Skilled Nursing Leadership 6. Independent Pharmacies 7. Lab decision-makers 8. Healthcare operators 9. Tasks include: 10. Target audience identification 11. Connection request messaging 12. Ongoing outreach management 13. Organic network growth 14. Light follow-up messaging where appropriate No spam automation. Relationship-quality growth is required. Ideal Candidate • Experience positioning B2B professionals on LinkedIn • Familiarity with healthcare industry • Executive voice writing ability • Professional outreach approach Bonus: Diagnostics or provider-facing business experience Success Metrics 1. Fully rebuilt profile within 1 weeks 2. Network growth with relevant healthcare connections 3. Improved credibility positioning Engagement Short-term setup with potential ongoing monthly outreach support.