AI-Savvy Amazon PPC Specialist – Optimize Campaigns with AI Tools for Profitable Growth (Part-Time, Hybrid Automation) Job Description: We are looking for an experienced Amazon PPC Specialist who is highly proficient with AI-powered advertising tools to manage and scale our Amazon Sponsored Ads (Products, Brands, Display) efficiently and profitably. This is a key role coordinating daily/weekly with our Amazon Store Manager (who oversees overall channel performance) and Catalogue Specialist. You will not handle listing edits, customer service, or inventory — focus purely on advertising strategy, execution, and optimization. Core Responsibilities: • Set up, manage, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns in Seller Central. • Use AI tools for automated bidding, keyword harvesting/negation, budget pacing, placement adjustments, and performance monitoring to minimize manual work. • Achieve targets for ACoS / ROAS / TACoS while driving sales growth and protecting profitability (considering margins, fees, etc.). • Analyze performance data weekly/monthly: identify waste, opportunities, trends, and anomalies. • Recommend and implement strategic changes (campaign structure, full-funnel approach, promotions, seasonal adjustments). • Coordinate with the Store Manager: share reports, discuss flagged opportunities, align on budgets/goals, and execute action plans. • Troubleshoot issues (e.g., learning periods, CPC spikes, policy impacts) with human judgment where AI falls short. • Provide clear, concise reporting (e.g., via dashboards or shared docs) on key metrics, wins, and recommendations. Must-Have Skills & Experience: • Proven track record managing Amazon PPC for mid-to-large accounts (ideally $10K+ monthly ad spend), with documented results (e.g., reduced ACoS, increased sales/ROAS). • Expert-level proficiency with AI-powered Amazon PPC tools — daily use of at least 2–3 from this list (or equivalents): • Helium 10 Ads (Adtomic) • Pacvue • Teikametrics (Flywheel 2.0) • SalesDuo • BidX • Scale Insights • AdLabs • Or similar advanced automation platforms • Strong understanding of Amazon's advertising ecosystem (including recent AI enhancements like goal-based bidding, Performance+ features). • Analytical mindset: Excel/Google Sheets mastery, data interpretation, profit-focused thinking (beyond surface ACoS). • Excellent communication: proactive updates, clear explanations of AI-driven decisions vs. manual overrides. • Self-motivated, detail-oriented, and able to work independently while collaborating remotely (Zoom/Upwork Messages). Nice-to-Haves: • Experience with hybrid AI + human strategies (using AI for 70–80% automation, human for strategy/troubleshooting). • Familiarity with tools like Sellerboard, DataHawk, or Jungle Scout for cross-referencing performance. • Knowledge of Amazon DSP or off-Amazon retail media (bonus). Time & Compensation Expectations: • Part-time/flexible: Approximately 10–20 hours/week (higher initially for setup/tool integration/strategy, then lower as AI automation stabilizes). Max ~80 hours/month. • Preferred model: Hourly rate via Upwork (with time tracking for transparency). Please propose your hourly rate and estimated weekly hours based on a typical mid-sized account. • Optional performance bonus (to discuss): Tied to improvements in net sales growth after ad spend (similar to our Store Manager bonus structure: % of delta vs. prior year). Initial Phase (First 1–2 Months): Work closely with the Store Manager to: • Integrate/connect preferred AI tool(s) to our account. • Audit current campaigns, restructure as needed. • Set up goal-based automation aligned with our profit/sales objectives. • Establish reporting templates and coordination workflows. To Apply, Please Provide: 1. Your relevant Amazon PPC experience (account sizes managed, typical ACoS/ROAS improvements achieved, examples of sales growth). 2. Which AI PPC tools you use daily/expert-level (share 1–2 specific examples of how you've used them to reduce manual hours or improve results). 3. Your proposed hourly rate and estimated weekly hours for our setup (feel free to ask for more details on ad spend/ASIN count if needed). 4. Why you're excited about a hybrid AI + strategic role (and how you ensure AI doesn't over-optimize at the expense of long-term growth). 5. Availability for initial setup calls and ongoing coordination.