We are looking for a highly experienced Performance Marketing Specialist with strong expertise in Meta (Facebook & Instagram) and Google Ads to help us build and scale a long-term growth strategy. This is not just about running ads — we are looking for someone who can: • Develop a clear paid acquisition strategy • Set up, test, and optimize campaigns • Build structured audience funnels • Improve engagement and conversion rates • Think in terms of brand growth, not just short-term clicks 🔹 What We Have • An existing customer base (email + phone database) • Active social media presence • Creative assets (video & design) • Long-term vision for brand positioning 🔹 What We Need • Full campaign setup (Meta + Google) • Custom audience & lookalike audience strategy • Retargeting architecture • A/B testing framework • Budget allocation guidance • Performance tracking and reporting • Ongoing optimization based on results We are looking for someone who understands performance metrics deeply: ROAS, CAC, CTR, CPL, LTV, Funnel Drop-offs, etc. 🔹 Bonus (Not Required but Preferred) • Experience integrating AI tools into marketing workflows • Knowledge of automation systems or AI agents for audience segmentation • Experience working with content-driven brands 🔹 Engagement Type Initial strategy + setup phase Potential long-term collaboration based on results Please share: • Case studies • Screenshots of past campaign results • Monthly ad budgets you’ve managed • Your strategic approach to scaling brands We are serious about long-term growth and want a strategic partner — not just someone who clicks “boost post.”