Claude-Based Autonomous Podcast Booking Agent Two-Way Booking
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Claude-Based Autonomous Podcast Booking Agent
Two-Way Booking + Conversational + Monitoring + Reporting
Objective
Build a Claude-based AI agent that:
Books our team onto relevant podcasts
Books relevant guests onto our podcast
The agent must:
Discover relevant podcasts
Monitor their recent episodes
Summarize episode content
Identify trends and guest patterns
Initiate and hold booking conversations
Nurture relationships
Escalate only when booking is confirmed
All outbound must be human-approved (for now).
Sub-Agent A — “Get Us On Podcasts”
Discovery Engine
Continuously discover relevant podcasts in:
Advertising
Media planning
Brand marketing
Ad-tech
Capital markets (where relevant)
For each podcast:
Host(s)
Producer contact (if available)
Audience description
Typical guests
Episode format
Relevance score
Episode Monitoring
The agent must:
Listen to or ingest transcripts
Summarize recent episodes
Identify recurring themes
Detect guest patterns
Identify topic gaps
Dashboard must display:
Podcast name
Last 5 episode summaries
Suggested tailored pitch angles
Booking likelihood score
Conversational Booking
Agent must:
Initiate outreach
Personalize pitch referencing recent episodes
Reply to host responses
Negotiate episode angles
Suggest show titles + questions
Escalate only when:
Host wants to confirm booking
Calendar coordination required
Sub-Agent B — “Get Them On Our Podcast”
Guest Discovery Engine
Identify relevant executives, creators, analysts, journalists
Rank by:
Relevance
Audience reach
Credibility
Strategic value
Guest Outreach & Conversation
Agent must:
Pitch them tailored angles
Suggest why it benefits them
Hold follow-up conversations
Offer episode framing
Provide example topics
Escalate only when:
Guest confirms participation
Contribution Model
The system must also:
Invite:
Quote-only contributions
Research submissions
Commentary
Track permissions before citing
Attribute correctly
Knowledge Ingestion
We must be able to upload:
New podcast episodes
New blog posts
New research
New data
Agent must:
Index it
Use it to generate outreach ideas
Generate pitch angles from it
Dashboard Requirements
Must include:
Podcast Pipeline View
Target shows
Outreach status
Conversation thread preview
Booking stage
Guest Pipeline View
Targets
Outreach status
Response tracking
Episode Monitoring Panel
Podcast summaries
Trend detection
Competitive podcast intel
Metrics
Booking rate
Response rate
Guest quality score
Download correlation with guest type
Guardrails
No impersonation
No fake data
Clear disclosure in outreach
Human approval required before sending (Phase 1)
Technical Requirements
Claude-based conversational agents
Thread memory
Structured contact schema
Email integration
Logging
Lightweight dashboard
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