Looking for an experienced Mailchimp strategist and automation specialist to audit and optimize our current setup. We are currently using a standard Mailchimp plan. Over time, multiple people have worked on our Mailchimp account, resulting in inconsistencies in tagging, segmentation, and automation workflows. At the moment, the system is not fully optimized and requires significant improvement, as there are very few active automations and several processes are still managed manually. The goal of this project is to audit and restructure our Mailchimp setup to create a clean donor lifecycle communication and automation system. The objective is to improve donor engagement and ensure communications are automated based on donor behavior, donor type, and campaign activity patterns. Work Includes • Audit current Mailchimp tags, segments, groups, and automations • Design scalable donor segmentation and tagging architecture • Set up donor lifecycle automation journeys • Configure behavior-based triggers for communications. • Provide guidance on data mapping and integration logic between CRM and Mailchimp systems. • Provide strategic recommendations for long-term scalability Experience Required • Advanced Mailchimp automation and strategy experience • Non-profit or donor communication experience preferred (not required) • Experience with CRM or third-party integration tools is a plus