NRG Clinic is a multi-state telehealth HRT and GLP-1 clinic looking for an experienced email marketer to write and design a complete email and SMS sequence system for our lead nurture and patient communication flows. This is a one-time project, not an ongoing retainer. What we need: A branded HTML email template built to match our clinic's look and feel, plus all copy written for the following sequences: New lead welcome sequence (immediate + follow-up) Pre-consultation reminder sequence (appointment booked) No-show rebook sequence (10 days, multi-touch) Post-call follow-up sequence (qualified leads who didn't purchase) Long-term nurture sequence (disqualified leads, monthly) Post-purchase onboarding sequence (lab test purchased) Existing patient promotional emails (deals, new protocols, product add-ons) Each sequence includes both email and SMS touchpoints. You are writing the copy for both — SMS sequences are short-form, conversational, and timed to complement the email flow. You do not need to configure any SMS platform; our internal team handles that in JustCall. All sequences need to be personalized by two variables: gender (male/female) and product interest (HRT, GLP-1, or general). So you'll be writing variant versions, not one-size-fits-all copy. Deliverables: One master HTML email template (branded, mobile-responsive, clean design) All email and SMS copy written and organized by stage and variant Copy delivered in a format ready to be imported into Zoho Marketing Automation by our internal CRM team — you do not need to configure the platform yourself Familiarity with Zoho Marketing Automation is a strong bonus, though not required since our internal team handles platform configuration Who we're looking for: Strong direct response copywriter who understands service-based businesses and lead nurture funnels — not ecommerce Experience writing for healthcare, wellness, or medical clinics is a strong plus Able to design or produce HTML email templates, not just copy Understands how to write for a sales-assisted funnel where a rep is making calls alongside automated sequences Experience writing short-form SMS copy that works alongside email sequences