Expert Motion Designer Needed for Animated Marketing Video
UpworkAUNot specifiedexpertScore: 24
Motion Graphics2D AnimationExplainer VideoVideo EditingVideo ProductionGraphic Design
Overview
We need an expert-level video producer and director (team) to create two connected video workstreams for our software platform, used across the built world to manage safety, quality, and operational documentation. Our new AI feature allows workers to complete documentation through voice conversations, photos, and video - while the AI generates the structured record automatically.
Please review this reference style before applying: https://www.youtube.com/watch?v=QK4ppwrNDdw
What we are making
We are a software platform used across the built world to manage safety, quality, and operational documentation. Our new AI feature, allows workers to complete documentation through voice conversations, photos, and video - while the AI generates the structured record automatically.
What have 2 connected projects:
- A flagship Deploy Day launch video , covering problem intro, company intro, AI agent intro, systems and use cases, and product overview.
- Alongside this, product marketing demo videos showing our platform in realistic, scenario-driven on-site environments - real workers, real locations, with clean UI overlays and screen recordings integrated naturally. Some of this footage will feed directly into the Deploy Day video and be reused across product marketing.
Target style
Realistic, scenario-driven production — on-site workers, real environments, not stock footage or talking heads
Clean UI overlays and screen recordings integrated into live footage
Cinematic and human feel, premium production quality
Estimated length and formats
Deploy Day video: 2–4 minutes (to be confirmed after scripting).
Format: 16:9, 1920x1080 minimum, 4K preferred.
Demo videos: length per video to be scoped per scenario.
Deliverables
Final MP4 (and MOV if needed)
Captions file (SRT) plus burned-in captions version
Any licensed music credits or files
What we will provide
Reference video and creative direction.
Brand logo and brand colors.
Script and rough outline (or you can help refine the script if you offer that service).
Product access and screen recordings.
Any compliance or claims notes that must be included.
What we need from you
A production treatment and clear milestone plan
Strong on-location directing experience
Ability to integrate UI overlays and screen recordings into live footage cleanly
Storytelling instincts - you should be able to help shape a compelling narrative, not just execute a shot list
Clear communication and a tight production process
Experience required
Expert-level video production
Experience producing product marketing or brand films for SaaS, AI, or enterprise software
Comfortable directing on-location shoots - construction, industrial, or similar environments a strong plus
Skilled at integrating screen recordings and UI overlays into live footage
AI-assisted production workflows a plus
How to apply
Please include:
2–3 portfolio examples relevant to this brief (product demo films, on-site scenario videos, SaaS or enterprise brand films)
Your proposed production plan with milestones, specifically addressing the June 1st deadline
Your fixed price quote or hourly rate with an estimated total for each workstream
What you will need from me on day one to start
Confirmation of when you are available to begin
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