Amazon PPC Setup Sprint & Strategy Build (Helium 10 Adtomic) - Future Launch
UpworkUSNot specifiedintermediateScore: 16
Amazon Listing OptimizationAccount ManagementPPC Campaign Setup & ManagementAmazon FBAAmazon Seller CentralAmazon PPCPay Per Click AdvertisingAmazon Advertising ConsoleProduct ListingsAmazon WebstoreAmazon MarketingContent StrategyAdvertising BiddingAmazon ListingAmazon SEO
Project Overview:
We are preparing to launch a new dietary supplement (women's vitality gummy) in a highly competitive Amazon niche. We are currently vetting elite Amazon PPC specialists to serve as our Launch Architect. Please note: The actual advertising spend and campaign launch will not officially kick off for a few months, but we are conducting interviews now to lock in our partner and strategy ahead of time.
The Strategy (Governance-First):
We are executing a structured, fixed-price "Setup Sprint" (2-3 weeks) followed by a short "Stabilizer Retainer" (4-6 weeks). We are not looking for an open-ended, percentage-of-spend agency model. We want to build the PPC machine correctly once, establish strict waste-prevention rules in our software, and then transition to lighter fractional maintenance.
Required Deliverables for the Setup Sprint:
Conduct a pre-launch listing audit for conversion readiness.
Design a segmented campaign architecture (Discovery pipelines vs. Exact Match "Hero" engines).
Implement comprehensive negative seed lists before campaigns go live.
Configure Helium 10 Ads (Diamond tier) automation rules, including specific "Click-to-Bleed" stop-loss triggers and automated keyword harvesting loops.
Help us gate aggressive scaling budgets until our initial Amazon Vine reviews successfully populate.
Provide a fully documented handoff artifact detailing the overarching strategy, bid rules, and naming conventions.
The Ideal Candidate:
Verifiable experience launching products in the highly competitive supplement/health category.
Highly proficient in Helium 10 Diamond (specifically navigating "Managed" vs. "Analytics-Only" profile settings to avoid unnecessary volume fees).
Comfortable working on a fixed-price milestone structure for the initial architectural build.
To ensure you have read the project details, please start your proposal with "Governance-First" and include a brief sentence explaining how you typically program your default negative targeting rules to prevent wasted spend on a new launch.
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