Meta Ads Specialist – Functional Medicine Clinic (Spanish-Speaking Market, Florida)
UpworkUSNot specifiedintermediateScore: 39
Google AdsPPC Campaign Setup & ManagementPerformance MarketingConversion Rate OptimizationLead GenerationGoogle Analytics 4Google Tag ManagerMarketing StrategyMarketing AutomationZapierCampaign ManagementLead CaptureEmail MarketingEmail Campaign SetupEmail Marketing Consultation
We're Curativ, a functional medicine and hormone optimization clinic
based in Davie, Florida. We serve a primarily Spanish-speaking patient
base and operate as a cash-pay practice (no insurance). Our core
services are hormone optimization, perimenopause/menopause treatment,
and medically supervised weight loss.
We're looking for a part-time Meta Ads specialist to take over
management of our paid social campaigns from our current agency.
WHAT YOU'LL BE MANAGING:
- Lead generation campaigns targeting Spanish-speaking women 35–60
in South Florida
- Coordination with our in-house content creator (video editor /
social media manager )
- Weekly reporting with clear KPIs: cost per lead, cost per booked
appointment, show rate
WHAT WE'RE LOOKING FOR:
- Proven experience running Meta Ads for health, wellness, or
cash-pay medical services
- Experience targeting US Hispanic audiences is a strong plus
- Ability to work with UGC and talking-head video creatives
- Comfortable working independently with minimal oversight
- Fluent or conversational Spanish preferred
WHAT WE'RE NOT LOOKING FOR:
- Agencies or account managers who subcontract the work
- Generalist marketers without specific Meta Ads experience
- Anyone who can't show real results with real numbers
TO APPLY — please answer these three questions in your proposal:
1. Share one specific result you achieved running Meta Ads for a
health or wellness client (CPL before and after, or ROAS).
2. What would be your first move after auditing our current account?
3. Are you available for a 15-minute intro call this week?
Proposals without answers to these questions will not be reviewed.
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