We’re a residential remodeling company specializing in kitchens, bathrooms, and outdoor living, and we’re looking for an experienced email marketing expert who knows Mailchimp inside and out. The goal is to build a reliable, automated email marketing system that re-engages past clients, nurtures cold leads, and promotes seasonal offers and referral incentives — all while keeping messaging and visuals consistent with our brand. ⸻ What We’re Looking For: We’re seeking a strategic, creative, and tech-savvy Mailchimp expert who can: • ✉️ Build and manage automations (e.g., resend to non-openers with a new subject line) • 🔁 Set up drip campaigns for re-engagement, newsletters, and promotions • 📈 Use Mailchimp analytics to track KPIs and improve open and click rates • ✅ Implement approval workflows for team review before sending • 🎨 Leverage templates and Canva integration for brand consistency and efficiency • 📅 Schedule and manage email campaigns in advance • 💬 Explore and potentially implement SMS marketing through Mailchimp ⸻ Campaign Types You’ll Create: • Monthly newsletters with strong open rates (25–45%) • Re-engagement sequences (starting 3 months after inactivity) • Personalized “Letter from the Owner” emails with offers or company updates • Holiday and seasonal promotions • Referral program announcements • Lead nurturing drip campaigns • Project completion follow-ups and review requests ⸻ Ideal Candidate Will Have: • Proven experience managing Mailchimp for service-based businesses • Strong writing and design skills for email marketing • Familiarity with the remodeling, construction, or home services industry (a plus) • A portfolio of high-performing email automations or campaigns • Availability for ongoing collaboration and campaign planning ⸻ To Apply: Please include: • Links to past Mailchimp campaigns or automations you’ve created • Key performance metrics (open rates, CTRs, conversions, etc.) • Your hourly rate or project-based pricing • Optional: A short note on how you’d approach a “personal letter” promo campaign We’re looking to build a long-term relationship with someone who can help us take our email marketing to the next level.