🎬 Video Editing Brief – Surf Coaching Content (URBNSURF) Project Overview I’m a surf coach based in Sydney and I record technical feedback sessions using Loom after coaching clients at URBNSURF. I want to repurpose these recordings into high-quality YouTube videos and short-form social clips that: Position me as a high-level technical surf coach Educate intermediate surfers Attract higher-paying coaching clients Build long-term authority on YouTube This is NOT just raw screen recordings being uploaded. We are turning them into polished educational breakdowns. 🎯 Main Goal Transform raw Loom feedback recordings into: 1 x Long-form YouTube video (3–6 minutes) 2–3 x Short-form vertical clips (30–60 seconds) Optional: 1 x YouTube Short cut 🎥 Source Material Loom screen recording (wave footage + my voice feedback) Client surfing footage (from URBNSURF sessions) 🧠 Editing Direction 1. Clean & Professional Feel Remove filler words, pauses, rambling Tighten pacing Keep it engaging Improve audio clarity if needed Tone should feel: Technical Confident Calm High-level coaching (not hypey influencer vibes) 2. Visual Enhancements Please add: Zoom-ins on key body positioning Slow motion on key moments Freeze frames when explaining technique Arrows or simple motion graphics pointing to: Front foot placement Shoulder positioning Rail engagement Compression/extension Keep graphics clean and minimal (no flashy transitions). 3. Structure for YouTube (3–6 mins) Suggested format: Hook (0–15 sec) Strong technical insight or mistake: Example: “Most intermediate surfers kill their speed right here…” Context (15–30 sec) Quick intro to the session: “This was filmed at URBNSURF in Melbourne…” Breakdown Section Problem Why it happens How to fix it What good looks like Wrap Up Clear takeaway: “If you fix this one thing, your surfing improves instantly.” Optional CTA: “DM me if you want remote coaching.” 4. Short-Form Clips (Reels / TikTok / Shorts) From each session, pull 2–3 strong micro-lessons: Examples: “Why you’re losing speed after your bottom turn” “Stop over-rotating your shoulders” “The fastest way to generate speed” Format: Vertical 9:16 Fast-paced Captions burned in Big bold headline at top Keep under 45–60 seconds 🎨 Branding Clean, minimal Subtle logo watermark (bottom corner) No over-the-top effects Surf-focused aesthetic Think: Professional coach breakdown, not YouTube vlogger. 📦 Deliverables For each session: 1 x 16:9 YouTube video (3–6 min) 2–3 x 9:16 vertical clips Separate thumbnail frame export (if possible) 🔥 Long-Term Vision This content is part of a bigger play: Build authority Attract high-performance surfers Potential future online coaching product Consistency and quality matter more than volume.