Mythos Paddles – 60-Day Ecommerce Launch Plan Objective: Work on my newly created website via Shopify template. Deliver a fully operational, conversion-optimized ecommerce website that reflects the Mythos premium brand identity and is ready for public launch within 60 days. 1. Coming Soon Page (Phase 1) Day 1-20 or sooner. MILESTONE 1 Launch immediately to begin email collection. Requirements: Logo + short brand statement (I will provide) Email capture form (connected to email platform) Mobile optimized SEO meta title + description Countdown (we'll discuss more of this) Outcome: Email list actively growing while site is built. 2. Brand Implementation Apply finalized brand guidelines sitewide: Approved typography system (clear hierarchy: H1, H2, body) Official color palette (buttons, accents, backgrounds) Premium-minimal, dark athletic aesthetic Consistent spacing, alignment, and button styling Remove all template inconsistencies Outcome: Fully branded, cohesive, luxury presentation. 3. Ecommerce Functionality (Operational Readiness) - most of these are already done Backend Setup Order confirmation email branded Abandoned cart automation active Refund Policy Warranty Policy Outcome: Store fully functional and compliant. 4. Product & Homepage Build Day 21-40 or sooner. MILESTONE 2 Product Page Must Include: Optimized high-quality images Benefit-focused product description (I will provide) Specifications section (I will provide) Prominent “No Questions Asked Lifetime Warranty” (I will provide) Reviews module enabled Trust elements (secure checkout, shipping info) Homepage Structure: Working links for Home, Product, Contact, etc (We will discuss more of this) Contact page will have Thank you page after submitting inquiries Hero section (bold statement + paddle) Value proposition (I will provide) Featured product (none at the moment since we only have 1 paddle) Performance benefits (3–4 highlights) (I will provide) Warranty highlight Email signup section Minimal footer Outcome: High-conversion structure aligned with premium positioning. 5. Optimization & Tracking Mobile-first optimization Fast loading speed (compressed images) Google Analytics installed Meta/Facebook Pixel installed Conversion tracking verified SSL active Checkout streamlined Sticky “Add to Cart” on mobile Outcome: Data-driven, performance-ready website. 6. Testing & Launch Execution Day 41-60 or sooner. MILESTONE 3 Before public launch: Test checkout (desktop + mobile) Test shipping calculations (I will work with you on this one) Test discount codes (I will work with you on this one) Test abandoned cart flow (I will work with you on this one) Test order confirmation emails (I will work with you on this one) Process real test transactions (I will work with you on this one) Launch sequence: Early access (email list), might coincide with Public launch Separare public launch Monitor performance (we will discuss this) Final Deliverable (Day 60) A fully operational, premium ecommerce store that: Matches Mythos brand guidelines Is mobile-optimized Has seamless checkout Has full tracking + automation Is launch-ready and scalable Notes: I plan to be actively involved throughout the development process. From time to time, I may ask questions to better understand how certain elements are built or implemented. I may also request brief live tutorial sessions to walk through specific features or workflows. This is simply to ensure I can confidently manage and maintain the site moving forward. Post-launch, I expect support if necessary to address any bugs, technical issues, or clarifications related to the original scope of work.