About Us: We are a growing, premium clean-label Indian meal kit brand scaling to nationwide shipping. We have a live Shopify OS 2.0 store, brand guidelines, and high-end photography currently in production. The Project: We are NOT looking for a ground-up theme build, brand discovery, or a heavy agency process. We know exactly the premium "Wellness/Editorial" aesthetic we want to achieve and have reference sites ready to share with the hired developer. We need a senior solo developer to execute specific UI/UX enhancements and translate our vision into clean, lightweight Liquid and CSS natively on our current theme. Scope of Work (Execution Only): Typography & Hierarchy Fixes: Fix the global typography hierarchy so it looks premium, structured, and easy to read without us having to constantly hardcode Liquid changes in the future. PDP (Product Display Page) Overhaul: Update our product pages to be extremely clean and conversion-focused. This includes clearly sectioning out the product description/taste benefits and formatting our FAQ sections into clean columns. Custom CSS Styling: Implement a softer, more organic feel across the site. This includes rounding out product cards with subtle hover states and creating custom "pill" shape buttons natively in CSS. Editorial Sections: Code 1-2 custom split-screen (image/text) sections for our homepage and "About" page that mimic an editorial magazine layout. Technical Requirements: Speed is our #1 priority. You must write clean, native Liquid/CSS. We will not accept the use of heavy page builders (like Shogun or PageFly) to achieve these layouts. All new sections must be fully responsive (mobile-first) and easily editable within the standard Shopify Theme Customizer. Upwork Specific Requirements: You MUST be an independent freelancer. Agencies will be automatically declined. You must provide 2-3 links to live Shopify stores where you custom-coded specific sections (do not just link stores where you installed a premium theme). To Apply: To prove you read this entire brief and are not an automated bot, please start your proposal with the exact word "Turmeric." Proposals without this word will be archived immediately. Please provide your estimated hourly rate and let us know roughly how many hours you estimate this scope will take.