PROJECT OVERVIEW I am launching a new Facebook Messenger based service in late March or early April. This is a structured 25 minute intervention designed for those who feel overwhelmed, emotionally tangled or stuck in their head. The intervention is based on an established subconscious change methodology that has produced consistent results across many clients. Clients consistently report feeling: • Lighter • Free-er • A deep sense of peace and calm The entire launch and delivery will occur inside Facebook Messenger using Lead Connector. I can build the automation flows myself. What I need is strategic positioning, messaging and launch sequencing support to ensure we attract and convert the right 50 beta participants. This is not about growing followers. This is about building commitment. — THE GOAL Phase 1 Recruit 50 high quality beta participants. They must: • Complete structured intake • Attend scheduled Messenger session • Provide feedback on the process • Provide feedback on session outcomes • Agree to testimonial if satisfied • Provide at least one referral Phase 2 Soft launch in April Formal paid launch in May — WHAT I NEED HELP WITH 1. Refining the core positioning and promise 2. Naming the intervention 3. Crafting the pre launch narrative 4. Writing high conversion Facebook posts 5. Structuring urgency and ethical scarcity 6. Designing the messaging for the 50 beta spots 7. Objection handling language 8. Referral incentive positioning 9. Launch sequencing plan from now through May Deliverables: • Core positioning statement • Messaging framework • Hook library • 3 to 5 primary Facebook posts • Beta invitation copy • Scarcity framing language • Simple launch calendar • Commitment psychology strategy — IDEAL CANDIDATE • Experienced in launching service based offers • Strong in direct response copy • Understands emotional buying psychology • Can translate abstract transformation into tangible outcomes • Strategic thinker who understands sequencing Bonus: Experience in coaching, mental health, or personal development launches. — TO APPLY Please include: 1. Examples of similar launches you have worked on 2. Your approach to recruiting 50 qualified beta users 3. How you build anticipation without hype 4. Your proposed launch sequencing structure — Market it as: Invitation only beta for a structured Emotional Freedom intervention. Free is the price. Beta is the positioning. Transformation is the outcome. We are not looking for people in chaos. We are looking for people motivated to make change. That distinction must be clear in every post.