Full Automation Build: AI-Driven Instagram System (Daily Reels + Posts)
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Full Automation Build: AI-Driven Instagram System (Daily Reels + Posts) for German Health Insurance Platform
Projektbeschreibung
We are building a fully automated Instagram content system for a German health insurance comparison platform (“Wechsel”).
The goal is to create a complete AI-powered automation infrastructure using n8n that:
Generates daily Instagram posts and Reels
Uses AI image generation (currently Higgsfield)
Uses AI video generation (e.g., HeyGen for talking avatar Reels)
Automatically creates captions + hashtags
Publishes content automatically to Instagram
Logs everything in a structured database
Is modular, scalable and production-ready
This is NOT a simple posting automation.
We need a structured, professional automation architecture.
🎯 Objective
Build a fully automated social media system that:
Generates high-quality Instagram content daily
Matches our existing corporate design
Covers topics around:
Statutory health insurance in Germany
Benefits comparisons
Savings potential
Switching process
FAQs
Myth busting
Reform updates
Publishes automatically without manual intervention
🧠 System Architecture (What we expect)
The system should be modular and built in separate logical blocks:
1. Trigger Layer
Scheduled automation (daily or multiple times per day)
Adjustable cadence
2. AI Content Brain
LLM node for:
Topic selection
Hook generation
Image prompt creation (for Higgsfield)
Script generation (for Reel avatar)
Caption + Hashtag generation
Persona-controlled prompt logic
Structured JSON outputs (no random text)
3. Asset Generation Layer
Image generation via Higgsfield API
Video generation via HeyGen API (avatar style Reels)
Proper polling & status checking
Error handling and retry logic
4. Publishing Layer
Either:
Direct Instagram Content Publishing API (preferred long-term)
OR
Integration via a scheduling API tool (if more stable initially)
Must support:
Image posts
Reels
Optional future carousel support
5. Logging / Database Layer
We need:
A content queue database (Google Sheets / Airtable / Supabase)
Status tracking:
planned
generating
ready
published
failed
Error logging
Retry system
🎨 Design Requirements
Must strictly follow our corporate design
High-quality visuals (luxury / modern / trustworthy / premium)
Consistent brand identity
No generic AI-looking content
Script tone: professional, trustworthy, intelligent
German language output
🧩 Functional Requirements
The automation must:
Run daily without manual input
Automatically create:
1 feed post
1 Reel (optional scalable frequency)
Ensure no duplicate topics
Avoid repetition
Store all outputs
Allow easy modification of prompts
Be modular (separate workflows in n8n)
🔐 Access & Setup
We already have:
Instagram Professional Account
Meta Business Portfolio
Higgsfield account
HeyGen account
API access
Brand guidelines
Existing post examples
We need the freelancer to:
Set up n8n (Cloud or self-hosted recommendation welcome)
Build the complete automation
Document the workflow
Provide handover instructions
Ensure token management and long-term stability
🛡️ Important
This must NOT be a fragile workflow that breaks every 2 weeks.
We expect:
Proper error handling
Retry logic
Logging
Modular architecture
Clean naming conventions
Scalable structure
Production-ready build
📦 Deliverables
Fully working n8n automation
Documented workflow architecture
Clear instructions for future scaling
Explanation of how to adjust prompts
Token management instructions
Publishing validation
🧠 Ideal Freelancer Profile
Advanced n8n experience
Experience with Instagram Content Publishing API
Experience with AI image/video APIs Higgsfield , NanoBanaPro
Structured automation mindset
Understands modular workflow architecture
Speaks fluent English (German helpful but not required)
💬 Optional Add-Ons
Auto-comment moderation
DM automation
Performance analytics tracking
A/B testing system
Multi-account scaling
Integration with CRM for lead capture
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