We’re looking for a Meta Ads Performance Marketer to manage and scale paid traffic for a growing fashion eCommerce brand. This role is focused on performance, profitability, and scaling — not just campaign setup. Scope of Work: • Plan, launch, and optimize Meta (Facebook & Instagram) ad campaigns • Structure campaigns for cold, warm, and retargeting audiences • Analyze CTR, CPC, CPA, ROAS, and blended CAC • Work closely with our content team to improve creative performance • Test hooks, offers, and angles • Provide weekly performance reports with strategic recommendations • Optimize landing page and funnel conversion rates We are not looking for someone who only “runs ads.” We want someone who understands scaling, creative testing, and revenue impact. Ideal Candidate: • 2+ years hands-on Meta Ads experience • Proven eCommerce scaling experience • Strong understanding of conversion tracking & pixel setup • Data-driven and strategic thinker • Comfortable working with a fast-growing brand