📝 Job Description: We are looking for an experienced Digital Marketing Specialist with a strong background in the hospitality industry to join our team. You must be fluent in Spanish (required) and have hands-on experience running and optimizing campaigns connected to a CRM ecosystem. 🎯 Responsibilities: Plan, execute, and optimize Meta/Facebook Ads campaigns focused on hotel bookings and brand awareness Set up and manage Google Analytics 4 (GA4) — including goals, funnels, and conversion tracking Implement and maintain Google Tag Manager (GTM) tags, triggers, and variables for accurate tracking Connect marketing campaigns and lead data to Zoho CRM — managing pipelines, automations, and workflows Build dashboards and reports to measure campaign performance and ROI Coordinate with the web team for landing page optimization and tracking implementation Manage remarketing audiences and custom conversions across Meta and Google platforms Segment leads and contacts within Zoho CRM based on campaign source, behavior, and stage in the funnel ✅ Requirements: Fluent Spanish speaker (required) — English is a plus 2+ years running Facebook/Meta Ads campaigns, ideally for hotels or tourism brands Solid experience with Google Analytics 4 and Google Tag Manager Demonstrated experience integrating marketing channels with Zoho CRM Understanding of the hotel sales funnel (direct bookings, OTA strategy, seasonality) Ability to set up UTM parameters and attribution models correctly Experience with email marketing tools connected to Zoho (Zoho Campaigns or similar) Strong analytical mindset — you work with data, not just gut feeling ⭐ Nice to Have: Experience with Zoho Marketing Automation or Zoho SalesIQ Knowledge of Google Ads (Search & Display) Familiarity with tools like Hotjar, Looker Studio, or similar Experience working with boutique or luxury hotel brands 💼 Project Type: Long-term contract / Ongoing 🌎 Location: Remote — Latin America preferred (timezone compatibility) 💬 Language: Spanish required, English a plus 📩 To Apply, please include: A brief description of a hotel or tourism campaign you've managed Screenshot or report showing campaign results (ROAS, conversions, bookings) Your experience with Zoho CRM — specifically how you've connected it to paid campaigns Your hourly rate