Database Cleanup, Targeted Email Campaigns & Appraisal Marketing Package (Real Estate Appraisal Business) I am a certified Real Estate Appraiser and Broker seeking a marketing and tech-savvy freelancer to help organize, clean, and strategically use my contact database for targeted outreach campaigns. This role includes database organization, email campaign creation, and development of a professional appraisal services marketing package to send to prospective referral partners. This is an execution-focused project. I am looking for someone detail-oriented, organized, marketing-minded, and comfortable with CRM systems and email platforms. Scope of Work: Phase 1 – Database Cleanup & Organization • Clean and de-duplicate existing contact database • Organize contacts by category (Attorneys, CPAs, Divorce Mediators, Real Estate Agents, Credit Unions, Lenders, etc.) • Standardize fields (company name, phone, email, notes, referral source) • Tag and segment database for future marketing use Phase 2 – Appraisal Services Marketing Package • Create a professional digital appraisal services package (PDF format) • Clearly outline services offered, service areas, qualifications, and value proposition • Tailor messaging for professional referral partners • Ensure clean, modern, professional design • Prepare file for use in email campaigns and direct outreach Phase 3 – Email Campaign & Intro Outreach Setup • Draft introductory email/letter templates for prospective clients • Customize messaging by audience segment (attorneys, CPAs, lenders, etc.) • Create 2–3 campaign sequences per audience • Set up segmented campaigns in selected email platform (Mailchimp, Constant Contact, or similar) • Assist with automation and performance tracking (open rates, click-through rates, etc.) • Ensure compliance with email marketing best practices Goals: • Build a clean, organized, strategic referral database • Develop a polished appraisal services introduction package • Launch professional outreach campaigns to key referral partners • Create a repeatable system for ongoing relationship building Ideal Candidate: • Experience with CRM/database management • Strong email marketing experience • Professional copywriting ability • Comfortable creating clean, modern marketing PDFs • Marketing-minded with understanding of professional services outreach • Tech-savy and organized • Bonus: Experience marketing to legal, financial, or real estate professionals Budget: Freelancer-level project. Open to hourly or fixed bid. Please provide estimated timeline and cost. Potential for ongoing marketing support if a good fit.