Job Description: We are a fast-growing B2B cybersecurity company looking for an experienced Email Marketing Strategist & Campaign Operator to take our email program from “executional” to “revenue-driving.” We currently run product launches, webinar promotions, newsletters, nurture programs, partner campaigns, and field event support through HubSpot. Volume is steady, but we lack advanced reporting, database growth strategy, and clear attribution to pipeline. We need someone who can both design the system and execute inside it. What Success Looks Like Within 90 days, you will: Implement clear reporting showing: Pipeline influenced by email S1s / meetings sourced by email Campaign-level performance beyond opens/clicks Improve segmentation and audience logic Create a documented intake → build → QA → send → reporting workflow Identify and launch 2–3 programs to grow marketing opt-in database Improve deliverability and engagement benchmarks Reduce one-off/reactive campaign builds through better planning Responsibilities Strategy & Optimization Audit current 2025 email campaigns and segmentation approach Define campaign taxonomy and naming conventions Improve UTM governance and reporting visibility Build attribution views (in partnership with RevOps) Develop opt-in growth strategy (content, gated assets, event capture, list hygiene) Campaign Execution Build and QA emails in HubSpot (HTML + plain text) Manage workflows, suppression logic, segmentation Coordinate with marketing stakeholders on timelines and audience Own campaign calendar hygiene Ensure deliverability best practices Analytics & Revenue Tracking Create reporting dashboards for: Campaign performance Source-to-pipeline visibility Engagement by segment Analyze performance and recommend iteration Identify underperforming segments and reactivation strategy Required Experience 5+ years B2B SaaS email marketing experience Deep HubSpot experience (workflows, segmentation, reporting) Strong understanding of: Attribution models Pipeline reporting UTM strategy Deliverability Experience tying email to revenue, not just engagement metrics Comfortable working cross-functionally (Marketing, SDR, RevOps) Bonus Points Experience in cybersecurity or enterprise SaaS Experience building lifecycle programs Experience improving marketing opt-in growth Experience integrating email with ABM strategy Engagement Model Part-time to start (10–20 hrs/week) Could expand based on impact Must be hands-on — not advisory-only