Increase organic traffic, improve Google rankings (English + Chinese), and drive more qualified trial bookings. ⸻ Key Responsibilities 1. SEO Audit & Strategy • Conduct full website audit (technical, on-page, off-page) • Keyword research (e.g. Personal Trainer Singapore, Orchard, HYROX, Pre/Postnatal) • Competitor analysis • Develop 3–6 month SEO roadmap 2. On-Page Optimisation • Optimise meta titles, descriptions, headers • Improve internal linking and site structure • Create/optimise landing pages • Optimise bilingual content (English + Chinese) 3. Local SEO • Optimise Google Business Profile • Improve ranking for location-based searches • Manage citations and reviews • Implement local schema markup 4. Technical SEO • Fix indexing and crawl issues • Set up and monitor Search Console & Analytics • Improve site speed and Core Web Vitals 5. Content & Backlinks • Develop SEO blog strategy • Optimise service pages • Build high-quality local backlinks 6. Reporting • Monthly reporting on traffic, keyword rankings, and conversions