Hi Jyoti, I'm Nick and I would like you to join the vinepass team for Instagram Engagement Strategy . To get us started on the right foot, I want to give you a quick overview of exactly what VINEPASS does, followed by the specific strategy I need you to execute on Instagram. 1. What is VINEPASS? VINEPASS is the central platform for wine events in Hong Kong. We display all the wine events happening across the city. Think of us as the middleman or the bridge between: The Organizers: Suppliers, restaurants, and wine merchants. The Audience: Wine enthusiasts, curious beginners, sommeliers, and industry professionals. Because we serve both sides of the industry, our Instagram activity needs to feel professional, knowledgeable, and trustworthy. 2. Your Current Focus: Strategic Engagement For now, I’d like you to stay focused on engaging with followers from relevant pages. These audiences are closely aligned with our positioning, so they should be the priority: @timeouthk @afoodieworld @james.suckling @watsons.wine @drinkin.asia @hongkong.explore 3. Important Guidelines (Dos and Don'ts) To maintain our brand image, please follow these strict rules: NO Direct Messages: Please do not send DMs to people, and do not send pictures directly to users. NO Random Likes: Please avoid liking random photos that are not wine-related. Specifically, do not like personal photos (e.g., selfies, beach photos, etc.) that have no connection to wine, gastronomy, or events. DO Focus on Niche Content: We want our engagement to feel intentional. If you like a photo, it should be because the user is posting about a great bottle of wine, a nice dinner, or a food event. The Goal: We want to build credibility within the wine and gastronomy community—not generate broad or unfocused engagement. When VINEPASS likes a photo, it should feel like a compliment from a wine expert, not a bot. Let me know if anything is unclear. Thank you, Nicolas